CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
TOTAL TELEVISION PRODUCT CATEGORY OVERVIEW |
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THE TOP 10 TOTAL TELEVISION PRODUCT CATEGORIES FOR 1Q ‘03 |
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All amounts are displayed in (000) |
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| Rank | Category | 1Q ‘03 | 1Q ‘02 | $ Change | % Change |
| 1 | AUTO, AUTO ACCESS & EQUIP | $1,019,016.5 | $975,771.4 | $43,245.1 | 4.4% |
| 2 | MEDICINES & PROPRIETARY REMEDIES | $838,086.4 | $767,005.2 | $71,081.2 | 9.3% |
| 3 | FINANCIAL | $504,198.2 | $529,847.1 | -$25,648.9 | -4.8% |
| 4 | MEDIA & ADVERTISING | $497,574.3 | $489,161.9 | $8,412.4 | 1.7% |
| 5 | RESTAURANTS | $472,146.8 | $443,536.3 | $28,610.5 | 6.5% |
| 6 | RETAIL | $355,997.8 | $356,885.9 | -$888.1 | -0.2% |
| 7 | TELECOMMUNICATIONS | $348,422.5 | $415,053.0 | -$66,630.5 | -16.1% |
| 8 | BEVERAGES | $275,108.9 | $254,078.9 | $21,030.0 | 8.3% |
| 9 | COMPUTERS, SOFTWARE, INTERNET | $274,452.2 | $229,603.8 | $44,848.4 | 19.5% |
| 10 | PREPARED FOODS | $253,346.4 | $243,428.2 | $9,918.2 | 4.1% |
| Highest $ Increases: | All amounts are displayed in (000) | ||
| Category | 1Q ‘03 | 1Q ‘02 | $ Change |
| AUDIO & VIDEO EQUIPMENT & SUPPLIES | $180,762.4 | $99,519.2 | $81,243.2 |
| MEDICINES & PROPRIETARY REMEDIES | $838,086.4 | $767,005.2 | $71,081.2 |
| COSMETICS & BEAUTY AIDS | $179,688.1 | $126,225.9 | $53,462.2 |
| COMPUTERS, SOFTWARE, INTERNET | $274,452.2 | $229,603.8 | $44,848.4 |
| AUTOMOTIVE, AUTO ACCESS & EQUIP | $1,019,016.5 | $975,771.4 | $43,245.1 |
THE TOP 10 CABLE TELEVISION PRODUCT CATEGORIES FOR 1Q ‘03 |
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| All amounts are displayed in (000) | |||||
| Rank | Category | 1Q ‘03 | 1Q ‘02 | $ Change | % Change |
| 1 | AUTO, AUTO ACCESS & EQUIP | $240,669.7 | $180,552.1 | $60,117.6 | 33.3% |
| 2 | FINANCIAL | $190,630.3 | $160,504.4 | $30,125.9 | 18.8% |
| 3 | MEDICINES & PROPRIETARY REMEDIES | $170,501.4 | $154,902.7 | $15,598.7 | 10.1% |
| 4 | MEDIA & ADVERTISING | $114,256.2 | $117,462.5 | -$3,206.3 | -2.7% |
| 5 | RESTAURANTS | $98,777.2 | $80,984.6 | $17,792.6 | 22.0% |
| 6 | TELECOMMUNICATIONS | $96,885.7 | $103,873.9 | -$6,988.2 | -6.7% |
| 7 | COMPUTERS, SOFTWARE, INTERNET | $94,946.8 | $73,332.6 | $21,614.2 | 29.5% |
| 8 | RETAIL | $94,888.7 | $85,151.6 | $9,737.1 | 11.4% |
| 9 | PUBLIC TRANS, HOTELS & RESORTS | $89,631.0 | $74,953.4 | $14,677.6 | 19.6% |
| 10 | PREPARED FOODS | $79,032.9 | $68,717.0 | $10,315.9 | 15.0% |
The following product categories led the way in terms of Dollar Growth |
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All amounts are displayed in (000) |
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| Rank | Category | 1Q ‘03 | 1Q ‘02 | $ Change | % Change |
| 1 | AUTO, AUTO ACCESS & EQUIP | $240,669.7 | $180,552.1 | $60,117.6 | 33.3% |
| 2 | FINANCIAL | $190,630.3 | $160,504.4 | $30,125.9 | 18.8% |
| 3 | AUDIO & VIDEO EQUIPMENT & SUPPLIES | $57,092.6 | $29,718.3 | $29,718.3 | 108.6% |
| 4 | COMPUTERS, SOFTWARE, INTERNET | $94,946.8 | $73,332.6 | $21,614.2 | 29.5% |
| 5 | PERSONAL HYGIENE & HEALTH | $61,694.2 | $18,746.3 | $18,746.3 | 43.6% |
PRODUCT CATEGORIES WITH CABLE INCREASES |
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| Listed below are the Product Categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. | |||||||||
| Cable Share | Broadcast Share | Syndication Share | |||||||
| Category | 1Q ’03 | 1Q ’02 | + | 1Q ’03 | 1Q ’02 | - | 1Q ’03 | 1Q ’02 | - |
| Miscellaneous Merchandise | 87.5% | 61.5% | +26.0% | 11.7% | 38.3% | -26.6% | 0.8% | 0.3% | 0.6% |
| Pharmaceutical Houses | 40.3% | 20.8% | +19.5% | 51.3% | 69.9% | -18.6% | 8.4% | 9.3% | -0.9% |
| General | 25.6% | 11.7% | +13.8% | 72.8% | 86.3% | -13.6% | 1.7% | 1.9% | -0.3% |
| Hsehld Applncs, Equip, Utensils | 33.0% | 22.8% | +10.2% | 53.0% | 58.2% | -5.2% | 14.0% | 19.0% | -5.1% |
| Eye Glasses, Med Equip & Supp | 31.7% | 21.8% | +9.8% | 56.4% | 62.4% | -5.9% | 11.9% | 15.8% | -3.9% |
| Department Stores | 20.9% | 13.4% | +7.5% | 75.3% | 80.6% | -5.3% | 3.8% | 6.0% | -2.2% |
| Manufrg: Mtrls, Equip, Frght, Ind | 22.5% | 15.4% | +7.1% | 77.5% | 83.5% | -6.0% | 0.1% | 1.1% | -1.1% |
| Ingredients, Mixes & Seasonings | 28.2% | 21.3% | +6.9% | 59.8% | 67.4% | -7.6% | 12.0% | 11.3% | 0.6% |
| Restaurants | 20.9% | 18.3% | +2.7% | 72.0% | 74.5% | -2.5% | 7.1% | 7.2% | -0.1% |
| Computers, Software, Internet | 34.6% | 31.9% | +2.7% | 62.3% | 65.1% | -2.8% | 3.1% | 3.0% | 0.1% |
Source: CAB compilation of CMR Data
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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.