CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
TOTAL TELEVISION CATEGORY OVERVIEW |
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The Top 10 Total Television Categories for 1Q ‘02 |
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All amounts are displayed in (000) |
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| Rank | Category | 1Q ‘02 | 1Q ‘01 | $ Change | % Change |
| 1 | AUTOS, AUTO ACCESS & EQUIP | $975,727.9 | $936,832.0 | $38,895.9 | 4.2% |
| 2 | MEDICINES & PROPRIETARY REMEDIES | $767,005.2 | $885,188.8 | -$118,183.6 | -13.4% |
| 3 | FINANCIAL | $529,847.1 | $633,795.2 | -$103,948.1 | -16.4% |
| 4 | MEDIA & ADVERTISING | $489,119.6 | $447,466.5 | $41,653.1 | 9.3% |
| 5 | RESTAURANTS | $443,536.3 | $389,651.5 | $53,884.8 | 13.8% |
| 6 | TELECOMMUNICATIONS | $415,039.7 | $380,807.6 | $34,232.1 | 9.0% |
| 7 | RETAIL | $356,866.8 | $371,305.0 | -$14,438.2 | -3.9% |
| 8 | DIRECT RESPONSE COMPANIES | $339,161.0 | $321,180.0 | $17,981.0 | 5.6% |
| 9 | BEVERAGES | $254,078.9 | $232,890.6 | $21,188.3 | 9.1% |
| 10 | PREPARED FOODS | $243,414.4 | $251,941.6 | -$8,527.2 | -3.4% |
| Highest $ Increases: | All amounts are displayed in (000) | ||
| Category | 1Q ‘02 | 1Q ‘01 | $ Change |
| BEER & WINE | $222,790.0 | $157,461.3 | $65,328.7 |
| RESTAURANTS | $443,536.3 | $389,651.5 | $53,884.8 |
| MEDIA & ADVERTISING | $489,119.6 | $447,466.5 | $41,653.1 |
| AUTOS, AUTO ACCESS & EQUIP | $975,727.9 | $936,832.0 | $38,895.9 |
| GAMES, TOYS & HOBBYCRAFT | $120,998.3 | $82,867.9 | $38,130.4 |
CABLE TELEVISION CATEGORY OVERVIEW |
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The Top 10 Cable Television Categories for 1Q ‘02 |
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All amounts are displayed in (000) |
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| Rank | Category | 1Q ‘02 | 1Q ‘01 | $ Change | % Change |
| 1 | DIRECT RESPONSE COMPANIES | $191,331.8 | $202,603.7 | -$11,271.9 | -5.6% |
| 2 | AUTO, AUTO ACCESS & EQUIP | $180,508.6 | $201,299.7 | -$20,791.1 | -10.3% |
| 3 | FINANCIAL | $160,504.4 | $203,097.1 | -$42,592.7 | -21.0% |
| 4 | MEDICINES & PROPRIETARY REMEDIES | $154,902.7 | $192,411.0 | -$37,508.3 | -19.5% |
| 5 | MEDIA & ADVERTISING | $117,420.2 | $117,589.1 | -$168.9 | -0.1% |
| 6 | TELECOMMUNICATIONS | $103,860.6 | $111,065.6 | -$7,205.0 | -6.5% |
| 7 | RETAIL | $85,132.5 | $114,458.8 | -$29,326.3 | -25.6% |
| 8 | RESTAURANTS | $80,984.6 | $82,707.2 | -$1,722.6 | -2.1% |
| 9 | PUBLIC TRANS, HOTELS & RESORTS | $74,900.0 | $89,901.5 | -$15,001.5 | -16.7% |
| 10 | COMPUTERS, SOFTWARE, INTERNET | $73,331.0 | $109,769.4 | -$36,438.4 | -33.2% |
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The following categories led the way in terms of Dollar Growth |
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All amounts are displayed in (000) |
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| Rank | Category | 1Q ‘02 | 1Q ‘01 | $ Change | % Change |
| 1 | GAMES, TOYS & HOBBYCRAFT | $61,725.8 | $40,173.5 | $21,552.3 | 53.6% |
| 2 | GOVERNMENT, POLITICS & ORG | $44,320.1 | $25,706.1 | $18,614.0 | 72.4% |
| 3 | COSMETICS & BEAUTY AIDS | $24,338.4 | $18,937.6 | $5,400.8 | 28.5% |
| 4 | HOUSEHOLD SUPPLIES | $26,584.6 | $24,199.9 | $2,384.7 | 9.9% |
| 5 | DEPARTMENT STORES | $10,376.1 | $8,890.3 | $1,485.8 | 16.7% |
Source: CAB compilation of CMR Data
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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.