CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
TOTAL TELEVISION CATEGORY OVERVIEW |
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The Top 10 Total Television Categories for 2Q ‘02 |
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All amounts are displayed in (000) |
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| Rank | Category | 2Q ‘02 | 2Q ‘01 | $ Change | % Change |
| 1 | AUTOS, AUTO ACCESS & EQUIP | $972,878.8 | $1,022,570.8 | -$49,692.0 | -4.9% |
| 2 | MEDICINES & PROPRIETARY REMEDIES | $782,852.7 | $876,201.4 | -$93,348.7 | -10.7% |
| 3 | RESTAURANTS | $496,109.8 | $526,099.3 | -$29,989.5 | -5.7% |
| 4 | MEDIA & ADVERTISING | $489,826.1 | $533,880.0 | -$44,053.9 | -8.3% |
| 5 | FINANCIAL | $462,988.9 | $474,837.7 | -$11,848.8 | -2.5% |
| 6 | RETAIL | $388,417.2 | $434,112.4 | -$45,695.2 | -10.5% |
| 7 | TELECOMMUNICATIONS | $350,484.7 | $315,447.4 | $35,037.3 | 11.1% |
| 8 | DIRECT RESPONSE COMPANIES | $342,488.8 | $251,095.6 | $91,393.2 | 36.4% |
| 9 | BEVERAGES | $315,248.2 | $353,477.9 | -$38,229.7 | -10.8% |
| 10 | PERSONAL HYGIENE & HEALTH | $275,607.7 | $216,088.9 | $59,518.8 | 27.5% |
| Highest $ Increases: | All amounts are displayed in (000) | ||
| Category | 2Q ‘02 | 2Q ‘01 | $ Change |
| DIRECT RESPONSE COMPANIES | $342,488.8 | $251,095.6 | $91,393.2 |
| HOUSEHOLD SOAPS, CLEANSERS & POLISHES | $168,446.8 | $105,267.2 | $63,179.6 |
| PERSONAL HYGIENE & HEALTH | $275,607.7 | $216,088.9 | $59,518.8 |
| TELECOMMUNICATIONS | $350,484.7 | $315,447.4 | $35,037.3 |
| PUBLIC TRANSPORTATION, HOTELS & RESORTS | $189,916.6 | $158,537.8 | $31,378.8 |
CABLE TELEVISION CATEGORY OVERVIEW |
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The Top 10 Cable Television Categories for 2Q ‘02 |
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All amounts are displayed in (000) |
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| Rank | Category | 2Q ‘02 | 2Q ‘01 | $ Change | % Change |
| 1 | AUTO, AUTO ACCESS & EQUIP | $269,195.9 | $308,128.1 | -$38,932.2 | -12.6% |
| 2 | DIRECT RESPONSE COMPANIES | $246,297.6 | $171,331.4 | $74,966.2 | 43.8% |
| 3 | FINANCIAL | $204,071.7 | $205,317.9 | -$1,246.2 | -0.6% |
| 4 | MEDICINES & PROPRIETARY REMEDIES | $173,882.5 | $217,259.9 | -$43,377.4 | -20.0% |
| 5 | MEDIA & ADVERTISING | $142,023.8 | $149,347.9 | -$7,324.1 | -4.9% |
| 6 | TELECOMMUNICATIONS | $128,119.9 | $132,663.0 | -$4,543.1 | -3.4% |
| 7 | RETAIL | $127,073.3 | $156,441.8 | -$29,368.5 | -18.8% |
| 8 | PUBLIC TRANS, HOTELS & RESORTS | $109,124.4 | $101,798.7 | $7,325.7 | 7.2% |
| 9 | RESTAURANTS | $106,813.3 | $117,731.6 | -$10,918.3 | -9.3% |
| 10 | INSURANCE & REAL ESTATE | $78,306.8 | $93,468.9 | -$15,162.1 | -16.2% |
The following categories led the way in terms of Dollar Growth |
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| All amounts are displayed in (000) | |||||
| Rank | Category | 2Q ‘02 | 2Q ‘01 | $ Change | % Change |
| 1 | DIRECT RESPONSE COMPANIES | $246,297.6 | $171,331.4 | $74,966.2 | 43.8% |
| 2 | HOUSEHOLD SOAPS, CLEANSERS & POLISH | $49,194.0 | $32,182.9 | $17,011.1 | 52.9% |
| 3 | DEPARTMENT STORES | $25,047.4 | $14,959.3 | $10,088.1 | 67.4% |
| 4 | PERSONAL HYGIENE & HEALTH | $71,595.8 | $62,074.3 | $9,521.5 | 15.3% |
| 5 | AUDIO & VIDEO EQUIPMENT & SUPPLIES | $47,517.6 | $38,064.9 | $9,452.7 | 24.8% |
CABLE TELEVISION |
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| Listed below are the categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. | |||||||||
| Cable Share | Broadcast Share | Syndicated Share | |||||||
| Category | 2Q ‘02 | 2Q ‘01 | + / - | 2Q ‘02 | 2Q ‘01 | + / - | 2Q ‘02 | 2Q ‘01 | + / - |
| FOOD & BEVERAGES: COMB | 87.4% | 56.0% | +31.4% | 12.6% | 44.0% | -31.4% | 0.0% | 0.0% | 0.0% |
| MISC MERCHANDISE | 58.4% | 52.2% | +6.2% | 40.4% | 46.2% | -5.8% | 1.7% | 1.2% | 0.5% |
| AUDIO & VIDEO EQUIP & SUPP | 39.8% | 33.6% | +6.2% | 52.4% | 61.3% | -8.9% | 4.8% | 8.2% | -3.4% |
| DIRECT RESPONSE COMPANIES | 71.9% | 68.2% | +3.7% | 12.7% | 18.7% | -5.9% | 9.6% | 20.9% -11.3% | |
| HOUSEHOLD SUPPLIES | 35.3% | 31.6% | +3.7% | 51.8% | 59.0% | -7.2% | 8.8% | 13.8% | -4.9% |
| PETS, PET FOODS & SUPPLIES | 27.0% | 23.5% | +3.5% | 55.9% | 62.4% | -6.6% | 14.5% | 16.6% | -2.2% |
| FOOTWEAR | 24.4% | 21.2% | +3.2% | 75.1% | 77.7% | -2.6% | 1.1% | 0.4% | 0.7% |
| READY-TO-WEAR | 38.6% | 35.8% | +2.8% | 55.7% | 64.2% | -8.5% | 0.0% | 4.0% | -4.0% |
Source: CAB compilation of CMR Data
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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.