CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
TOTAL TELEVISION PRODUCT CATEGORY OVERVIEW ; |
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THE TOP 10 TOTAL TELEVISION PRODUCT CATEGORIES FOR 4Q 02 |
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All amounts are displayed in (000) |
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| Rank | Category | 4Q 02 | 4Q 01 | $ Change | % Change |
| 1 | AUTOS, AUTO ACCESS & EQUIP | $1,096,806.9 | $896,770.8 | $200,036.1 | 22.3% |
| 2 | MEDICINES & PROPRIETARY REMEDIES | $700,093.3 | $677,599.5 | $22,493.8 | 3.3% |
| 3 | RETAIL | $670,573.5 | $576,001.7 | $94,571.8 | 16.4% |
| 4 | FINANCIAL | $535,675.3 | $464,005.3 | $71,670.0 | 15.4% |
| 5 | MEDIA & ADVERTISING | $514,655.3 | $501,836.3 | $12,819.0 | 2.6% |
| 6 | RESTAURANTS | $472,194.9 | $414,720.9 | $57,474.0 | 13.9% |
| 7 | TELECOMMUNICATIONS | $442,065.2 | $348,893.5 | $93,171.7 | 26.7% |
| 8 | GAMES, TOYS & HOBBYCRAFT | $416,368.8 | $435,771.1 | -$19,402.3 | -4.5% |
| 9 | COMPUTERS, SOFTWARE, INTERNET | $323,006.7 | $303,661.7 | $19,345.0 | 6.4% |
| 10 | PERSONAL HYGIENE & HEALTH | $320,049.8 | $199,456.1 | $120,593.7 | 60.5% |
THE TOP 5 HIGHEST $ INCREASES: |
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All amounts are displayed in (000) |
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| Rank | Category | 4Q 02 | 4Q 01 | $ Change |
| 1 | AUTOS, AUTO ACCESS & EQUIP | $1,096,806.9 | $896,770.8 | $200,036.1 |
| 2 | PERSONAL HYGIENE & HEALTH | $320,049.8 | $199,456.1 | $120,593.7 |
| 3 | RETAIL | $670,573.5 | $576,001.7 | $94,571.8 |
| 4 | TELECOMMUNICATIONS | $442,065.2 | $348,893.5 | $93,171.7 |
| 5 | FINANCIAL | $535,675.3 | $464,005.3 | $71,670.0 |
CABLE TELEVISION PRODUCT CATEGORY OVERVIEW |
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THE TOP 10 CABLE PRODUCT CATEGORIES FOR 4Q 02 |
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All amounts are displayed in (000) |
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| Rank | Category | 4Q 02 | 4Q 01 | $ Change | % Change |
| 1 | AUTO, AUTO ACCESS & EQUIP | $271,015.5 | $206,033.1 | $64,982.4 | 31.5% |
| 2 | GAMES, TOYS & HOBBYCRAFT | $213,258.7 | $212,036.4 | $1,222.3 | 0.6% |
| 3 | FINANCIAL | $207,049.5 | $196,026.0 | $11,023.5 | 5.6% |
| 4 | MEDICINES & PROPRIETARY REMEDIES | $165,868.3 | $136,164.0 | $29,704.3 | 21.8% |
| 5 | RETAIL | $153,423.1 | $137,929.6 | $15,493.5 | 11.2% |
| 6 | MEDIA & ADVERTISING | $144,384.4 | $126,620.1 | $17,764.3 | 14.0% |
| 7 | TELECOMMUNICATIONS | $131,710.2 | $99,999.7 | $31,710.5 | 31.7% |
| 8 | COMPUTERS, SOFTWARE, INTERNET | $125,356.6 | $122,449.0 | $2,907.6 | 2.4% |
| 9 | RESTAURANTS | $100,539.9 | $82,294.7 | $18,245.2 | 22.2% |
| 10 | AUDIO & VIDEO EQUIPMENT & SUPP | $97,942.5 | $74,230.6 | $23,711.9 | 31.9% |
THE TOP 5 HIGHEST $ INCREASES: |
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All amounts are displayed in (000) |
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| Rank | Category | 4Q 02 | 4Q 01 | $ Change | % Change |
| 1 | AUTO, AUTO ACCESS & EQUIP | $271,015.5 | $206,033.1 | $64,982.4 | 31.5% |
| 2 | PUBLIC TRANS, HOTELS & RESORTS | $95,244.5 | $54,643.9 | $40,600.6 | 74.3% |
| 3 | TELECOMMUNICATIONS | $131,710.2 | $99,999.7 | $31,710.5 | 31.7% |
| 4 | PERSONAL HYGIENE & HEALTH | $79,019.4 | $48,575.2 | $30,444.2 | 62.7% |
| 5 | MEDICINES & PROPRIETARY REMEDIES | $165,868.3 | $136,164.0 | $29,704.3 | 21.8% |
PRODUCT CATEGORIES WITH CABLE INCREASES |
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| Listed below are the Product Categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. | |||||||||
| Cable Share | Broadcast Share | Syndication Share | |||||||
| Category | 4Q 02 | 4Q 01 |
+ |
4Q 02 | 4Q 01 | - | 4Q 02 | 4Q 01 | - |
| Public Trans, Hotels & Resorts | 55.8% | 36.4% | +19.4% | 40.7% | 60.2% | -19.5% | 3.5% | 3.4% | 0.1% |
| Ingredients, Mixes & Seasonings | 29.0% | 22.1% | +6.9% | 58.9% | 63.1% | -4.2% | 12.1% | 14.9% | -2.8% |
| Hsehld Soaps, Cleansers, Polish | 30.7% | 24.0% | +6.7% | 54.5% | 60.1% | -5.6% | 14.7% | 15.9% | -1.2% |
| Government, Politics & Org | 33.5% | 27.6% | +5.9% | 61.0% | 63.0% | -2.0% | 5.5% | 9.4% | -3.9% |
| Hair Products & Accessories | 25.6% | 20.8% | +4.8% | 60.0% | 60.8% | -0.8% | 14.4% | 18.5% | -4.0% |
| Household Supplies | 23.2% | 18.5% | +4.6% | 61.1% | 64.9% | -3.8% | 15.7% | 16.5% | -0.8% |
| Discount Dept & Variety Stores | 22.5% | 18.1% | +4.5% | 66.2% | 70.3% | -4.2% | 11.3% | 11.6% | -0.3% |
| Dairy, Produce, Meat, Baked Gds | 31.5% | 27.2% | +4.2% | 56.0% | 57.1% | -1.1% | 12.6% | 15.7% | -3.0% |
| Medicines, Proprietary Remedies | 23.7% | 20.1% | +3.6% | 60.7% | 62.2% | -1.5% | 15.6% | 17.7% | -2.1% |
| Prepared Foods | 28.2% | 25.1% | +3.0% | 62.2% | 62.6% | -0.4% | 9.6% | 12.2% | -2.7% |
| Media & Advertising | 28.1% | 25.2% | +2.8% | 64.1% | 65.3% | -1.1% | 7.8% | 9.5% | -1.7% |
| Games, Toys & Hobbycraft | 51.2% | 48.7% | +2.6% | 41.8% | 43.7% | -1.8% | 6.9% | 7.7% | -0.7% |
| Confectionery & Snacks | 30.7% | 28.6% | +2.1% | 54.5% | 55.0% | -0.5% | 14.8% | 16.4% | -1.6% |
| Department Stores | 18.5% | 16.5% | +2.1% | 73.8% | 75.6% | -1.8% | 7.6% | 7.9% | -0.3% |
Source: CAB compilation of CMR Data
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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.