CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
TOTAL TELEVISION CATEGORY OVERVIEW |
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THE TOP 10 TOTAL TELEVISION CATEGORIES FOR 2Q ’01 |
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All amounts are displayed in (000) |
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| Rank | Category | 2Q ‘01 | 2Q ‘00 | $ Change | % Change |
| 1 | AUTOS, AUTO ACCESS & EQUIP | $1,023,793.1 | $1,048,740.9 | -$24,947.8 | -2.4% |
| 2 | MEDICINES & PROPRIETARY REMEDIES | $876,614.4 | $757,658.3 | $118,956.1 | 15.7% |
| 3 | MEDIA & ADVERTISING | $534,458.5 | $556,541.2 | -$22,082.7 | -4.0% |
| 4 | RESTAURANTS | $526,789.2 | $470,035.9 | $56,753.3 | 12.1% |
| 5 | FINANCIAL | $457,872.6 | $524,888.7 | -$67,016.1 | -12.8% |
| 6 | RETAIL | $434,627.6 | $403,237.9 | $31,389.7 | 7.8% |
| 7 | BEVERAGES | $353,336.8 | $335,540.8 | $17,796.0 | 5.3% |
| 8 | TELECOMMUNICATIONS | $315,915.3 | $331,796.6 | -$15,881.3 | -4.8% |
| 9 | COMPUTERS, SOFTWARE, INTERNET | $292,518.8 | $407,841.9 | -$115,323.1 | -28.3% |
| 10 | BEER & WINE | $266,423.9 | $196,266.3 | $70,157.6 | 35.7% |
THE TOP 5 HIGHEST $ INCREASES: |
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All amounts are displayed in (000) |
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| Rank | Category | 2Q ’01 | 2Q ’00 | $ Change |
| 1 | MEDICINES & PROPRIETARY REMEDIES | $876,614.4 | $757,658.3 | $118,956.1 |
| 2 | BEER & WINE | $266,423.9 | $196,266.3 | $70,157.6 |
| 3 | RESTAURANTS | $526,789.2 | $470,035.9 | $56,753.3 |
| 4 | COSMETICS & BEAUTY AIDS | $198,238.8 | $159,527.7 | $38,711.1 |
| 5 | DISCOUNT DEPT & VARIETY STORES | $145,501.6 | $107,029.4 | $38,472.2 |
CABLE TELEVISION CATEGORY OVERVIEW |
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THE TOP 10 CABLE CATEGORIES FOR 2Q ’01 |
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All amounts are displayed in (000) |
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| Rank | Category | 2Q ‘01 | 2Q ‘00 | $ Change | % Change |
| 1 | AUTO, AUTO ACCESS & EQUIP | $309,350.4 | $297,570.0 | $11,780.4 | 4.0% |
| 2 | MEDICINES & PROPRIETARY REMEDIES | $217,578.9 | $190,901.0 | $26,677.9 | 14.0% |
| 3 | FINANCIAL | $202,103.1 | $253,544.7 | -$51,441.6 | -20.3% |
| 4 | DIRECT RESPONSE COMPANIES | $170,193.9 | $149,982.6 | $20,211.3 | 13.5% |
| 5 | RETAIL | $156,957.0 | $152,450.8 | $4,506.2 | 3.0% |
| 6 | MEDIA & ADVERTISING | $151,922.4 | $164,270.1 | -$12,347.7 | -7.5% |
| 7 | TELECOMMUNICATIONS | $133,130.9 | $114,211.9 | $18,919.0 | 16.6% |
| 8 | RESTAURANTS | $118,421.5 | $104,380.1 | $14,041.4 | 13.5% |
| 9 | MISC SERVICES & AMUSEMENTS | $109,819.2 | $96,886.6 | $12,932.6 | 13.3% |
| 10 | PUBLIC TRANS, HOTELS & RESORTS | $102,077.0 | $90,177.0 | $11,900.0 | 13.2% |
THE TOP 5 HIGHEST $ INCREASES: |
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All amounts are displayed in (000) |
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| Rank | Category | 2Q ‘01 | 2Q ‘00 | $ Change | % Change |
| 1 | MEDICINES & PROPRIETARY REMEDIES | $217,578.9 | $190,901.0 | $26,677.9 | 14.0% |
| 2 | SCHOOLS, CAMPS, SEMINARS | $33,974.5 | $13,505.4 | $20,469.1 | 151.6% |
| 3 | DIRECT RESPONSE COMPANIES | $170,193.9 | $149,982.6 | $20,211.3 | 13.5% |
| 4 | TELECOMMUNICATIONS | $133,130.9 | $114,211.9 | $18,919.0 | 16.6% |
| 5 | COSMETICS & BEAUTY AIDS | $41,218.9 | $26,193.4 | $15,025.5 | 57.4% |
CATEGORIES WITH CABLE INCREASES |
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| Listed below are the Categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. | |||||||||
| Cable Share | Broadcast Share | Syndication Share | |||||||
| Category | 2Q ‘01 | 2Q ‘00 |
+ / - |
2Q ‘01 | 2Q ‘00 | + / - | 2Q ’01 | 2Q ’00 | + / - |
| General | 34.8% | 17.2% | +17.5% | 61.4% | 72.9% | -11.6% | 3.9% | 9.8% | -6.0% |
| Food & Beverages: Comb Copy | 56.0% | 38.7% | +17.3% | 44.0% | 61.3% | -17.3% | 0.0% | 0.0% | 0.0% |
| Schools, Camps, Seminars | 74.8% | 57.8% | +17.0% | 5.7% | 14.2% | -8.5% | 19.5% | 28.0% | -8.5% |
| Gov’t, Politics & Organizations | 33.3% | 24.2% | +9.2% | 59.5% | 60.7% | -1.2% | 7.2% | 15.2% | -8.0% |
| Prepared Foods | 39.7% | 32.5% | +7.3% | 46.2% | 52.6% | -6.5% | 14.1% | 14.9% | -0.8% |
| Household Furnishings/Access | 47.7% | 41.5% | +6.2% | 50.7% | 55.5% | -4.8% | 1.6% | 2.9% | -1.4% |
| Personal Hygiene & Health | 28.7% | 23.4% | +5.3% | 53.1% | 59.0% | -5.9% | 18.2% | 17.6% | 0.6% |
| Cosmetics & Beauty Aids | 20.8% | 16.4% | +4.4% | 68.1% | 72.4% | -4.3% | 11.1% | 11.2% | -0.1% |
| Household App, Equip/Utensils | 32.3% | 28.1% | +4.2% | 54.7% | 58.9% | -4.2% | 12.9% | 13.0% | -0.1% |
Source: CAB compilation of CMR Data
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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.