CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
TOTAL TELEVISION CATEGORY OVERVIEW |
|||||
THE TOP 10 TOTAL TELEVISION CATEGORIES FOR 1Q ’01 |
|||||
All amounts are displayed in (000) |
|||||
| Rank | Category | 1Q ‘01 | 1Q ‘00 | $ Change |
% Change |
| 1 | AUTOS, AUTO ACCESS & EQUIP | $934,478.4 | $939,783.9 | -$5,305.5 | -0.6% |
| 2 | MEDICINES & PROPRIETARY REMEDIES | $882,525.6 | $810,585.2 | $71,940.4 | 8.9% |
| 3 | FINANCIAL | $630,011.6 | $592,487.9 | $37,523.7 | 6.3% |
| 4 | MEDIA & ADVERTISING | $445,301.6 | $461,503.0 | -$16,201.4 | -3.5% |
| 5 | RESTAURANTS | $388,620.3 | $396,632.8 | -$8,012.5 | -2.0% |
| 6 | TELECOMMUNICATIONS | $379,932.9 | $389,767.9 | -$9,835.0 | -2.5% |
| 7 | RETAIL | $370,393.7 | $336,108.3 | $34,285.4 | 10.2% |
| 8 | COMPUTERS, SOFTWARE, INTERNET | $356,089.9 | $350,041.5 | $6,048.4 | 1.7% |
| 9 | DIRECT RESPONSE COMPANIES | $318,315.6 | $238,887.6 | $79,428.0 | 33.2% |
| 10 | PREPARED FOODS | $251,478.6 | $240,754.2 | $10,724.4 | 4.5% |
THE TOP 5 HIGHEST $ INCREASES: |
||||
All amounts are displayed in (000) |
||||
| Rank | Category | 1Q ’01 | 1Q ’00 | $ Change |
| 1 | DIRECT RESPONSE COMPANIES | $318,315.6 | $238,887.6 | $79,428.0 |
| 2 | MEDICINES & PROPRIETARY REMEDIES | $882,525.6 | $810,585.2 | $71,940.4 |
| 3 | FINANCIAL | $630,011.6 | $592,487.9 | $37,523.7 |
| 4 | RETAIL | $370,393.7 | $336,108.3 | $34,285.4 |
| 5 | DAIRY, PRODUCE, MEAT & BAKERY GOODS | $175,046.2 | $144,257.9 | $30,788.3 |
CABLE TELEVISION CATEGORY OVERVIEW |
|||||
THE TOP 10 CABLE CATEGORIES FOR 1Q ’01 |
|||||
All amounts are displayed in (000) |
|||||
| Rank | Category | 1Q ‘01 | 1Q ‘00 | $ Change | % Change |
| 1 | FINANCIAL | $201,870.5 | $179,728.6 | $22,141.9 | 12.3% |
| 2 | DIRECT RESPONSE COMPANIES | $199,845.4 | $159,985.0 | $39,860.4 | 24.9% |
| 3 | AUTO, AUTO ACCESS & EQUIP | $198,946.1 | $202,072.7 | -$3,126.6 | -1.5% |
| 4 | MEDICINES & PROPRIETARY REMEDIES | $191,269.9 | $193,584.4 | -$2,314.5 | -1.2% |
| 5 | MEDIA & ADVERTISING | $117,149.1 | $119,106.7 | -$1,957.6 | -1.6% |
| 6 | RETAIL | $113,697.5 | $115,744.8 | -$2,047.3 | -1.8% |
| 7 | COMPUTERS, SOFTWARE, INTERNET | $111,722.1 | $89,723.7 | $21,998.4 | 24.5% |
| 8 | TELECOMMUNICATIONS | $110,190.9 | $104,259.1 | $5,931.8 | 5.7% |
| 9 | PUBLIC TRANSPRTN, HOTELS & RESORTS | $89,178.3 | $74,962.6 | $14,215.7 | 19.0% |
| 10 | PREPARED FOODS | $82,280.7 | $78,621.5 | $3,659.2 | 4.7% |
THE TOP 5 HIGHEST $ INCREASES: |
|||||
All amounts are displayed in (000) |
|||||
| Rank | Category | 1Q ‘01 | 1Q ‘00 | $ Change | % Change |
| 1 | DIRECT RESPONSE COMPANIES | $199,845.4 | $159,985.0 | $39,860.4 | 24.9% |
| 2 | FINANCIAL | $201,870.5 | $179,728.6 | $22,141.9 | 12.3% |
| 3 | COMPUTERS, SOFTWARE, INTERNET | $111,722.1 | $89,723.7 | $21,998.4 | 24.5% |
| 4 | MISC SERVICES & AMUSEMENTS | $69,589.0 | $50,802.2 | $18,786.8 | 37.0% |
| 5 | DAIRY, PRODUCE, MEAT & BAKED GOODS | $63,522.2 | $48,339.8 | $15,182.4 | 31.4% |
CATEGORIES WITH CABLE INCREASES |
|||||||||
| Listed below are the Categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. | |||||||||
| Cable Share | Broadcast Share | Syndicated Share | |||||||
|
Category |
1Q ‘01 | 1Q ‘00 | + / - | 1Q ‘01 | 1Q ‘00 | + / - | 1Q ’01 | 1Q ’00 | + / - |
| Food & Beverages: Comb Copy | 100.0% | 73.7% | +26.3% | 0.0% | 26.3% | -26.3% | 0.0% | 0.0% | 0.0% |
| Misc Merchandise | 76.5% | 53.4% | +23.1% | 20.5% | 43.7% | -23.2% | 3.0% | 2.9% | 0.1% |
| Toiletries, Hyg Gds, Skin Cr-Men | 40.8% | 21.1% | +19.7% | 54.8% | 64.7% | -10.0% | 4.4% | 14.2% | -9.8% |
| General | 25.6% | 13.5% | +12.1% | 67.4% | 75.4% | -8.0% | 7.0% | 11.1% | -4.1% |
| Business & Technology | 30.6% | 24.0% | +6.6% | 69.2% | 75.9% | -6.6% | 0.2% | 0.1% | 0.0% |
| Computers, Software, Internet | 31.4% | 25.6% | +5.7% | 64.4% | 69.3% | -4.9% | 4.2% | 5.0% | -0.8% |
|
Public Trans, Hotels & Resorts |
50.8% | 46.5% | +4.3% | 44.8% | 47.0% | -2.2% | 4.4% | 6.5% | -2.0% |
| Confectionery & Snacks | 28.0% | 24.4% | +3.6% | 55.2% | 57.2% | -2.0% | 16.7% | 18.4% | -1.7% |
| Audio & Video Equipment & Supp | 36.9% | 33.4% | +3.5% | 56.1% | 59.3% | -3.2% | 6.9% | 7.3% | -0.3% |
Source: CAB compilation of CMR Data
# # #
Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.