CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
TOTAL TELEVISION PRODUCT CATEGORY OVERVIEW |
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THE TOP 10 TOTAL TELEVISION PRODUCT CATEGORIES FOR ’02 / ’03 |
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All amounts are displayed in (000) |
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| Rank | Category | ’02 / ’03 | ’01 / ’02 | $ Change | % Change |
| 1 | AUTOS, AUTO ACCESS & EQUIP | $4,056,167.1 | $3,633,418.4 | $422,748.7 | 11.6% |
| 2 | MEDICINES & PROPRIETARY REMEDIES | $3,162,260.6 | $2,904,883.2 | $257,377.4 | 8.9% |
| 3 | RESTAURANTS | $2,004,067.7 | $1,745,295.0 | $258,772.7 | 14.8% |
| 4 | MEDIA &
ADVERTISING |
$1,949,653.1 | $1,871,632.4 | $78,020.7 | 4.2% |
| 5 | FINANCIAL | $1,911,440.2 | $1,798,324.8 | $113,115.4 | 6.3% |
| 6 | RETAIL | $1,884,206.9 | $1,714,340.9 | $169,866.0 | 9.9% |
| 7 | TELECOMMUNICATIONS | $1,626,109.0 | $1,414,238.4 | $211,870.6 | 15.0% |
| 8 | GOVT, POLITICS & ORGANIZATIONS | $1,364,228.7 | $1,380,987.0 | -$16,758.3 | -1.2% |
| 9 | PERSONAL HYGIENE & HEALTH | $1,238,654.5 | $958,186.0 | $280,468.5 | 29.3% |
| 10 | BEVERAGES | $1,053,228.8 | $967,221.6 | $86,007.2 | 8.9% |
| THE TOP 5 HIGHEST $ INCREASES: | ||||
| All amounts are displayed in (000) | ||||
| Rank | Category | ’02 / ’03 | ’01 / ’02 | $Change |
| 1 | AUTO, AUTO ACCESS & EQUIP | $4,056,167.1 | $3,633,418.4 | $422,748.7 |
| 2 | PERSONAL HYGIENE & HEALTH | $1,238,654.5 | $958,186.0 | $280,468.5 |
| 3 | AUDIO & VIDEO EQUIP & SUPP | $867,721.4 | $605,819.5 | $261,902.0 |
| 4 | RESTAURANTS | $2,004,067.7 | $1,745,295.0 | $258,772.7 |
| 5 | MEDICINES & PROPRIETARY REMEDIES | $3,162,260.6 | $2,904,883.2 | $257,377.4 |
CABLE TELEVISION PRODUCT CATEGORY OVERVIEW |
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| THE TOP 10 CABLE PRODUCT CATEGORIES FOR ’02 / ’03 | |||||
| All amounts are displayed in (000) | |||||
| Rank | Category | ’02 / ’03 | ’01 / ’02 | $ Change | % Change |
| 1 | AUTO, AUTO ACCESS & EQUIP | $1,096,518.8 | $889,186.7 | $207,332.1 | 23.3% |
| 2 | FINANCIAL | $781,245.9 | $744,194.2 | $37,051.8 | 5.0% |
| 3 | MEDICINES & PROPRIETARY REMEDIES | $743,655.2 | $626,836.8 | $116,818.4 | 18.6% |
| 4 | MEDIA & ADVERTISING | $576,398.7 | $521,596.4 | $54,802.2 | 10.5% |
| 5 | RETAIL | $551,750.6 | $487,021.9 | $64,728.7 | 13.3% |
| 6 | TELECOMMUNICATIONS | $510,226.4 | $425,005.3 | $85,221.0 | 20.1% |
| 7 | RESTAURANTS | $460,490.8 | $374,456.3 | $86,034.5 | 23.0% |
| 8 | PUBLIC TRANS, HOTELS & RESORTS | $428,737.4 | $320,318.2 | $108,419.2 | 33.8% |
| 9 | COMPUTERS, SOFTWARE, INTERNET | $408,242.5 | $342,126.9 | $66,115.6 | 19.3% |
| 10 | GAMES, TOYS & HOBBYCRAFT | $403,498.8 | $368,145.2 | $35,353.7 | 9.6% |
THE TOP 5 HIGHEST $ INCREASES: |
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All amounts are displayed in (000) |
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| Rank | Category | ’02 / ’03 | ’01 / ’02 | $ Change | % Change |
| 1 | AUTO, AUTO ACCESS & EQUIP | $1,096,518.8 | $889,186.7 | $207,332.1 | 23.3% |
| 2 | AUDIO & VIDEO EQUIP & SUPP | $327,566.8 | $210,166.4 | $117,400.4 | 55.9% |
| 3 | MEDICINES & PROPRIETARY REMEDIES | $743,655.2 | $626,836.8 | $116,818.4 | 18.6% |
| 4 | PUBLIC TRAN, HOTELS & RESORTS | $428,737.4 | $320,318.2 | $108,419.2 | 33.8% |
| 5 | PERSONAL HYGIENE & HEALTH | $335,363.0 | $242,581.8 | $92,781.2 | 38.2% |
| PRODUCT CATEGORIES WITH CABLE INCREASES | |||||||||
| Listed below are the Product Categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. | |||||||||
| Cable Share | Broadcast Share | Syndication Share | |||||||
| Category | ’02/’03 | ’01/’02 | + | ’02/’03 | ’01/’02 | - | ’02/’03 | ’01/’02 | - |
| Schools, Camps, Seminars | 87.5% | 66.8% | +20.7% | 3.7% | 5.0% | -1.3% | 8.8% | 28.2%
|
-19.4% |
| Hsehld Soaps, Cleansers, Polish | 34.9% | 27.8% | +7.1% | 49.6% | 57.2% | -7.6% | 15.5% | 15.0% | 0.5% |
| Hsehld Appliances/Equip/Utensils | 39.2% | 32.6% | +6.6% | 47.5% | 51.8% | -4.3% | 13.3% | 15.6% | 2.3% |
| Dairy Produce, Meat & Baked Gds | 37.6% | 33.4% | +4.1% | 51.1% | 54.7% | -3.7% | 11.4% | 11.8% | 0.5% |
| Prepared Foods | 33.3% | 29.5% | +3.8% | 54.7% | 57.1% | -2.4% | 12.0% | 13.4% | -1.4% |
| Discount Dept & Variety Stores | 22.9% | 19.5% | +3.4% | 66.0% | 69.0% | -3.0% | 11.1% | 11.5% | -0.4% |
| Games, Toys & Hobbycraft | 52.6% | 49.5% | +3.1% | 40.5% | 42.7% | -2.1% | 6.8% | 7.8% | -1.0% |
| Household Supplies | 27.7% | 25.2% | +2.5% | 57.9% | 59.9% | -2.0% | 14.4% | 14.9% | -0.5% |
| Department Stores | 21.3% | 18.9% | +2.4% | 72.6% | 72.9% | -0.3% | 6.1% | 8.2% | -2.1% |
| Medicines / Proprietary Remedies | 23.5% | 21.6% | +1.9% | 62.0% | 63.9% | -1.9% | 14.4% | 14.5% | -0.1% |
| Media & Advertising | 29.6% | 27.9% | +1.7% | 62.7% | 63.3% | -0.7% | 7.8% | 8.8% | -1.0% |
| Restaurants | 23.0% | 21.5% | +1.5% | 69.3% | 70.0% | -0.7% | 7.7% | 8.5% | -0.8% |
Source: CAB compilation of strADegy Data
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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.