CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
TOTAL TELEVISION PRODUCT CATEGORY OVERVIEW |
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| THE TOP 10 TOTAL TELEVISION PRODUCT CATEGORIES FOR ’01 / ’02 | |||||
All amounts are displayed in (000) |
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| Rank | Category | ’01 / ’02 | ’00 / ’01 | $Change % Change | |
| 1 | AUTOS, AUTO ACCESS & EQUIP | $3,634,463.5 | $3,527,224.4 | $107,239.1 | 3.0% |
| 2 | MEDICINES & PROPRIETARY REMEDIES | $2,904,749.2 | $3,086,341.9 | -$181,592.7 | -5.9% |
| 3 | MEDIA & ADVERTISING | $1,866,571.3 | $1,985,640.3 | -$119,069.0 | -6.0% |
| 4 | FINANCIAL | $1,849,582.6 | $2,139,773.2 | -$290,190.6 | -13.6% |
| 5 | RESTAURANTS | $1,745,941.5 | $1,701,667.3 | $44,274.2 | 2.6% |
| 6 | RETAIL | $1,715,615.0 | $1,845,313.0 | -$129,698.0 | -7.0% |
| 7 | TELECOMMUNICATIONS | $1,414,223.2 | $1,264,434.1 | $149,789.1 | 11.8% |
| 8 | BEVERAGES | $968,654.9 | $975,758.1 | -$7,103.2 | -0.7% |
| 9 | PERSONAL HYGIENE & HEALTH | $957,817.0 | $747,229.7 | $210,587.3 | 28.2% |
| 10 | COMPUTERS, SOFTWARE, INTERNET | $851,101.0 | $1,331,114.6 | $480,013.6 | 36.1% |
| THE TOP 5 HIGHEST $ INCREASES: | ||||
| All amounts are displayed in (000) | ||||
| Rank | Category | ’01 / ’02 | ’00 / ’01 | $ Change |
| 1 | PERSONAL HYGIENE & HEALTH | $957,817.0 | $747,229.7 | $210,587.3 |
| 2 | HOUSEHOLD SOAPS, CLEANSERS & POLISHES | $603,402.4 | $438,480.3 | 164,922.1 |
| 3 | TELECOMMUNICATIONS | $1,414,223.2 | $1,264,434.1 | $149,789.1 |
| 4 | BEER & WINE | $847,394.4 | $725,303.8 | $122,090.6 |
| 5 | AUTOS, AUTO ACCESS & EQUIP | $3,634,463.5 | $3,527,224.4 | $107,239.1 |
CABLE TELEVISION PRODUCT CATEGORY OVERVIEW |
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THE TOP 10 CABLE PRODUCT CATEGORIES FOR ’01 / ’02 |
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All amounts are displayed in (000) |
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| Rank | Category | ’01 / ’02 | ’00 / ’01 | $ Change | % Change |
| 1 | AUTO, AUTO ACCESS & EQUIP | $888,776.9 | $917,666.8 | -$28,889.9 | -3.1% |
| 2 | FINANCIAL | $743,871.3 | $766,536.9 | -$22,665.6 | -3.0% |
| 3 | MEDICINES & PROPRIETARY REMEDIES | $626,707.3 | $700,081.8 | -$73,374.5 | -10.5% |
| 4 | MEDIA & ADVERTISING | $517,880.9 | $522,690.0 | -$4,809.1 | -0.9% |
| 5 | RETAIL | $487,186.1 | $553,612.6 | -$66,426.5 | -12.0% |
| 6 | TELECOMMUNICATIONS | $424,989.4 | $417,517.9 | $7,471.5 | 1.8% |
| 7 | RESTAURANTS | $374,636.3 | $362,384.2 | $12,252.1 | 3.4% |
| 8 | GAMES, TOYS & HOBBYCRAFT | $368,712.4 | $310,728.8 | $57,983.6 | 18.7% |
| 9 | COMPUTERS, SOFTWARE, INTERNET | $345,875.4 | $458,461.4 | -$112,586.0 | -24.6% |
| 10 | PUBLIC TRANS, HOTELS & RESORTS | $318,384.2 | $297,895.3 | $20,488.9 | 6.9% |
THE TOP 5 HIGHEST $ INCREASES: |
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| All amounts are displayed in (000) | |||||
| Rank | Category | ’01 / ’02 | ’00 / ’01 | $ Change | % Change |
| 1 | GAMES, TOYS & HOBBYCRAFT | $368,712.4 | $310,728.8 | $57,983.6 | 18.7% |
| 2 | PERSONAL HYGIENE & HEALTH | $242,021.8 | $190,437.5 | $51,584.3 | 27.1% |
| 3 | GOVERNMENT, POLITICS & ORG | $159,040.4 | $115,628.9 | $43,411.5 | 37.5% |
| 4 | HOUSEHOLD SOAPS & CLEANSERS | $166,228.0 | $124,631.6 | $41,596.4 | 33.4% |
| 5 | DEPARTMENT STORES | $89,314.4 | $54,184.0 | $35,130.4 | 64.8% |
PRODUCT CATEGORIES WITH CABLE INCREASES |
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| Listed below are the Product Categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. | |||||||||
| Cable Share | Broadcast Share | Syndication Share | |||||||
| Category | ’01/’02 | ’00/’01 | + | ’01/’02 | ’00/’01 | - | ’01/’02 | ’00/’01 | - |
| Computers, Software, Internet | 40.6% | 34.4% | +6.2% | 55.0% | 61.3% | -6.4% | 4.4% | 4.2% | 0.2% |
| Department Stores | 18.9% | 13.7% | +5.2% | 72.9% | 73.0% | 0.0% | 8.2% | 13.4% | -5.2% |
| Financial | 40.2% | 35.8% | +4.4% | 54.5% | 58.8% | -4.3% | 5.3% | 5.3% | -0.1% |
| Household Appliances, Equip | 33.1% | 30.0% | +3.1% | 51.0% | 54.9% | -3.8% | 15.9% | 15.1% | 0.8% |
| Games, Toys & Hobbycraft | 49.6% | 47.4% | +2.2% | 42.6% | 43.1% | -0.5% | 7.8% | 9.5% | -1.7% |
Source: CAB compilation of CMR Data
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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.