CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
TOTAL TELEVISION CATEGORY OVERVIEW |
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THE TOP 10 TOTAL TELEVISION CATEGORIES FOR ’00 / ’01 |
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All amounts are displayed in (000) |
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| Rank | Category | ’00 / ’01 | ’00 / ’00 | $ Change | % Change |
| 1 | AUTOS, AUTO ACCESS & EQUIP | $3,526,666.7 | $3,787,348.9 | -$260,682.2 | -6.9% |
| 2 | MEDICINES & PROPRIETARY REMEDIES | $3,086,353.7 | $2,989,649.5 | $96,704.2 | 3.2% |
| 3 | FINANCIAL | $2,105,207.0 | $2,170,242.7 | -$65,035.7 | -3.0% |
| 4 | MEDIA & ADVERTISING | $1,992,257.7 | $1,913,546.8 | $78,710.9 | 4.1% |
| 5 | RETAIL | $1,846,333.5 | $1,692,901.5 | $153,432.0 | 9.1% |
| 6 | RESTAURANTS | $1,701,667.3 | $1,749,962.1 | -$48,294.8 | -2.8% |
| 7 | COMPUTERS, SOFTWARE, INTERNET | $1,331,094.6 | $1,358,676.4 | -$27,581.8 | -2.0% |
| 8 | TELECOMMUNICATIONS | $1,264,434.1 | $1,499,483.1 | -$235,049.0 | -15.7% |
| 9 | DIRECT RESPONSE COMPANIES | $1,219,983.9 | $913,105.4 | $306,878.5 | 33.6% |
| 10 | BEVERAGES | $974,739.8 | $1,012,231.1 | -$37,491.3 | -3.7% |
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THE TOP 5 HIGHEST $ INCREASES: |
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All amounts are displayed in (000) |
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| Rank | Category | ’00 / ’01 | ’99 / ’00 | $ Change |
| 1 | DIRECT RESPONSE COMPANIES | $1,219,983.9 | $913,105.4 | $306,878.5 |
| 2 | RETAIL | $1,846,333.5 | $1,692,901.5 | $153,432.0 |
| 3 | MISC SERVICES & AMUSEMENTS | $521,650.3 | $419,826.5 | $101,823.8 |
| 4 | MEDICINES & PROPRIETARY REMEDIES | $3,086,353.7 | $2,989,649.5 | $96,704.2 |
| 5 | PUBLIC TRANS, HOTELS & RESORTS | $572,374.5 | $482,114.8 | $90,259.7 |
| CABLE TELEVISION CATEGORY OVERVIEW | |||||
| THE TOP 10 CABLE CATEGORIES FOR ’00 / ’01 | |||||
| All amounts are displayed in (000) | |||||
| Rank | Category | ’00 / ’01 | ’00 / ’00 | $ Change | % Change |
| 1 | AUTO, AUTO ACCESS & EQUIP | $917,109.1 | $945,029.9 | -$27,920.8 | -3.0% |
| 2 | FINANCIAL | $759,375.2 | $816,398.3 | -$57,023.1 | -7.0% |
| 3 | DIRECT RESPONSE COMPANIES | $730,805.1 | $580,469.3 | $150,335.8 | 25.9% |
| 4 | MEDICINES & PROPRIETARY REMEDIES | $699,860.8 | $727,026.5 | -$27,165.7 | -3.7% |
| 5 | RETAIL | $554,633.1 | $613,844.3 | -$59,211.2 | -9.6% |
| 6 | MEDIA & ADVERTISING | $533,570.3 | $537,579.0 | -$4,008.7 | -0.7% |
| 7 | COMPUTERS, SOFTWARE, INTERNET | $458,461.4 | $411,792.6 | $46,668.8 | 11.3% |
| 8 | TELECOMMUNICATIONS | $417,517.9 | $443,493.5 | -$25,975.6 | -5.9% |
| 9 | RESTAURANTS | $362,384.2 | $359,641.2 | $2,743.0 | 0.8% |
| 10 | MISC SERVICES & AMUSEMENTS | $338,601.9 | $283,053.4 | $55,548.5 | 19.6% |
| THE TOP 5 HIGHEST $ INCREASES: | |||||
| All amounts are displayed in (000) | |||||
| Rank | Category | ’00 / ’01 | ’00 / ’00 | $ Change | % Change |
| 1 | DIRECT RESPONSE COMPANIES | $730,805.1 | $580,469.3 | $150,335.8 | 25.9% |
| 2 | MISC SERVICES & AMUSEMENTS | $338,601.9 | $283,053.4 | $55,548.5 | 19.6% |
| 3 | SCHOOLS, CAMPS, SEMINARS | $94,122.0 | $46,754.1 | $47,367.9 | 101.3% |
| 4 | COMPUTERS, SOFTWARE, INTERNET | $458,461.4 | $411,792.6 | $46,668.8 | 11.3% |
| 5 | MISC MERCHANDISE | $175,108.4 | $142,400.7 | $32,707.7 | 23.0% |
| CATEGORIES WITH CABLE INCREASES | |||||||||
| Listed below are the Categories where share of Cable Ad Revenues increased, while Broadcast and Syndication shares decreased or remained flat. | |||||||||
| Cable Share | Broadcast Share | Syndication Share | |||||||
| Category | ’00/’01 | ’99/’00 | + | ’00/’01 | ’99/’00 | - | ’00/’01 | ’99/’00 | - |
| General | 27.6% | 15.0% | +12.5% | 67.1% | 74.3% | -7.2% | 5.3% | 10.6% | -5.3% |
| Household Furnishings/Access | 49.8% | 36.3% | +13.5% | 45.4% | 57.4% | -12.0% | 4.8% | 6.3% | -1.5% |
| Gov’t, Politics & Organizations | 30.1% | 24.3% | +5.8% | 60.8% | 62.1% | -1.3% | 9.1% | 13.6% | -4.5% |
| Telecommunications | 33.0% | 29.6% | +3.4% | 60.3% | 63.7% | -3.4% | 6.7% | 6.7% | 0.0% |
| Ingredients, Mixes & Seasonings | 34.1% | 28.3% | +5.8% | 49.9% | 56.5% | -6.6% | 16.0% | 15.2% | 0.8% |
| Footwear | 27.9% | 23.9% | +4.1% | 69.3% | 73.4% | -4.0% | 2.7% | 2.8% | 0.0% |
| Computers, Software, Internet | 34.4% | 30.3% | +4.1% | 61.3% | 65.5% | -4.2% | 4.2% | 4.2% | 0.0% |
| Misc. Merchandise | 58.2% | 49.0% | +9.2% | 39.8% | 48.9% | -9.2% | 2.0% | 2.1% | -0.1% |
| Schools, Camps, Seminars | 72.0% | 63.8% | +8.2% | 4.2% | 13.0% | -8.7% | 23.8% | 23.2% | 0.5% |
Source: CAB compilation of CMR Data
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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.