CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
Fourth Quarter 2001 Television Advertising Revenues fell, due to the 9/11 Attacks and the recession. National Television advertising revenues decreased by 6.7%, down $615.7 Million from $9.2 Billion in 4Q '00 to $8.5 Billion in 4Q'01.
TELEVISION ADVERTISING REVENUES |
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| 4Q ’01 (000) | 4Q ’00 (000) | Growth % | $ Growth (000) | |
| Broadcast TV | $5,212,573.4 | $5,681,192.6 | -8.2 % | -$468,619.2 |
| Share % | 61.1% | 62.1% | -1.0% | |
| Syndicated TV | $786,640.8 | $861,827.3 | -8.7% | -$75,186.5 |
| Share % | 9.2% | 9.4% | -0.2% | |
| Cable TV | $2,537,953.2 | $2,609,849.2 | -2.8% | -$71,896.0 |
| Share % | 29.7% | 28.5% | 1.2% | |
| Grand Total | $8,537,167.4 | $9,152,869.1 | -6.7% | -$615,701.7 |
Cable, Broadcast and Syndicated Television revenues declined by 2.8%, 8.2% and 8.7%
respectively. Cable ad revenue decreased $71.9 Million, falling from $2.6 Billion in 4Q '00 to $2.5 Billion in 4Q '01.
Despite the decrease in dollars, Cable share increased 1.2% from 28.5% last year to 29.7% this year. Broadcast revenue fell $468.6 Million, from $5.7 Billion last year to $5.2 Billion this year. Lastly, Syndication revenue went from $861.8 Million in 4Q '00 to $786.6 Million, down $75.2 Million.
Source: CAB compilation of CMR Data
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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.