CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
National Television advertising revenue’s growth was stagnant, earning only 0.2% increase in 2Q ’01, up $14.1 Million from $8.82 Billion in 2Q ’00 to $8.83 Billion in 2Q '01.
| TELEVISION ADVERTISING REVENUES | ||||
| 2Q ’01 (000) | 2Q ’00 (000) | Growth % | $ Growth (000) | |
| Broadcast TV | $5,000,789.1 | $5,100,922.0 | -2.0% | -$100,132.9 |
| Share % | 56.6% | 57.8% | -1.2% | |
| Syndicated TV | $806,586.5 | $771,884.6 | 4.5% | $34,701.9 |
| Share % | 9.1% | 8.8% | 0.4% | |
| Cable TV | $3,025,002.9 | $2,945,435.3 | 2.7% | $79,567.6 |
| Share % | 34.2% | 33.4% | 0.8% | |
| Grand Total | $8,832,378.5 | $8,818,241.9 | 0.2% | $14,136.6 |
However, Cable Television revenues increased 2.7% from $2.9 Billion during 2Q ’00 to $3.0 Billion in 2Q ’01, surpassing Total Television’s ad revenue increase of 0.2%.
Syndication experienced an increase of 4.5%, up $34.7 Million from $771.9 Million in 2Q ’00 to $806.6 Million in 2Q ’01. While Cable and Syndication increased their ad revenues, Broadcast experienced a 2.0% decline, down $100.1 Million, falling from $5.1 Billion in 2Q ’00 to $5.0 Billion in 2Q ’01.
Source: CAB compilation of CMR Data
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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.