CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
National Television revenues increased slightly by 1.1% in 1Q 01, an increase of $92.4 Million dollars, from $8.1 Billion in 1Q 00 to $8.2 Billion in 1Q 01.
| TELEVISION ADVERTISING REVENUES | ||||
| 1Q 01 (000) | 1Q 00 (000) | Growth % | $ Growth (000) | |
| Broadcast TV | $4,969,378.0 | $5,083,965.7 | -2.3% | -$114,587.7 |
| Share % | 60.5% | 62.6% | -2.1% | |
| Syndicated TV | $811,039.8 | $766,612.2 | 5.8% | $44,427.6 |
| Share % | 9.9% | 9.4% | 0.4% | |
| Cable TV | $2,439,277.7 | $2,276,702.4 | 7.1% | $162,575.3 |
| Share % | 29.7% | 28.0% | 1.7% | |
| Grand Total | $8,219,695.5 | $8,127,280.3 | 1.1% | $92,415.2 |
Cable Television achieved a 7.1% increase from $2.3 Billion during 1Q 00 to $2.4 Billion in 1Q 01, surpassing Total Televisions ad revenue increase of 1.1%.
Syndication experienced an increase of 5.8%, up $44.4 Million from $766.6 Million in 1Q 00 to $811.0 Million in 1Q 01. While Cable and Syndication increased their ad revenues, Broadcast experienced a 2.3% decline, down $114.6 Million, falling from $5.1 Billion in 1Q 00 to $5.0 Billion in 1Q 01.
Source: CAB compilation of CMR Data
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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.