CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
National Television advertising revenues declined by 2.1%, down $711.9 Million from $33.4 Billion in ’99/’01 to $32.7 Billion in the ’00/’01 Television Season.
| TELEVISION ADVERTISING REVENUES | ||||
| ’00 / ’01(000) | ’99 / ’00 (000) | Growth (000) | $ Growth (000) | |
| Broadcast TV | $19,106,403.4 | $19,988,138.9 | -4.4% | -$881,735.5 |
| Share % | 58.4% | 59.8% | -1.4% | |
| Syndicated TV | $3,267,152.5 | $3,147,839.3 | 3.8% | $119,313.2 |
| Share % | 10.0% | 9.4% | 0.6% | |
| Cable TV | $10,362,570.4 | $10,312,031.8 | 0.5% | $50,538.6 |
| Share % | 31.7% | 30.8% | 0.8% | |
| Grand Total | $32,736,126.3 | $33,448,010.0 | -2.1% | -$711,883.7 |
Despite the decline in Total Television ad revenue, Cable Television earned a slight increase of 0.5%, up $50.5 Million from $10.3 Billion last year to $10.4 Billion this year.
Syndication achieved a 3.8% increase in ad revenue, up $119.3 Million from $3.1 Billion in ’99/’00 to $3.3 Billion in ’00/’01. While Cable and Syndication increased their ad revenues, Broadcast experienced a 4.4% decline, down $881.7 Million, falling from $20.0 Billion in ’99/’00 to $19.1 Billion in the ’00/’01 Television Season.
Source: CAB compilation of CMR Data
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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.