CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
National Television advertising revenues grew 12.1%, up $1.0 Billion from $8.5 Billion in 4Q ’01 to $9.6 Billion in the 4Q ’02 Television Season.
TELEVISION ADVERTISING REVENUES |
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| 4Q ’02 (000) | 4Q ’01 (000) | Growth % | $ Growth (000) | |
| Broadcast TV | $5,641,522.0 | $5,212,573.4 | 8.2% | $428,948.6 |
| Share % | 59.0% | 61.1% | -2.1% | |
| Syndicated TV | $823,545.1 | $786,640.8 | 4.7% | $36,904.3 |
| Share % | 8.6% | 9.2% | -0.6% | |
| Cable TV | $3,104,322.9 | $2,537,953.2 | 22.3% | $566,369.7 |
| Share % | 32.4% | 29.7% | 2.7% | |
| Grand Total | $9,569,390.0 | $8,537,167.4 | 12.1% | $1,032,222.6 |
Cable Ad Revenues increased significantly by 22.3%, up $566.4 Million from $2.5 Billion last year to $3.1 Billion this year. Broadcast revenues grew 8.2%, up $428.9 Million from $5.2 Billion in 4Q ’01 to $5.6 Billion in 4Q ’02. Lastly, Syndication revenues rose from $786.6 Million last year to $823.5 Million this year, up $36.9 Million, resulting in a 4.7% increase.
Although Cable, Broadcast and Syndication revenues all increased, it is important to note that only Cable’s share increased 2.7%, and that increase is a direct correlation of Broadcast’s (-2.1%) and Syndication’s (-0.6%) share decreases.
Source: CAB compilation of CMR Data
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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.