CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
Although Cable Television's ratings and share increased in Second Quarter 2002, Television Advertising Revenues decreased 3.1%, down $277.9 Million from $8.8 Billion in 2Q '01 to $8.5 Billion in 2Q'02.
| TELEVISION ADVERTISING REVENUES | ||||
| 2Q ’02 (000) | 2Q ’01 (000) | Growth % | $ Growth (000) | |
| Broadcast TV | $5,018,802.5 | $5,000,842.2 | 0.4% | $17,960.3 |
| Share % | 58.7% | 56.7% | 2.1% | |
| Syndicated TV | $705,066.2 | $806,586.5 | -12.6% | -$101,520.3 |
| Share % | 8.2% | 9.1% | -0.9% | |
| Cable TV | $2,823,480.5 | $3,017,794.6 | -6.4% | -$194,314.1 |
| Share % | 33.0% | 34.2% | -1.2% | |
| Grand Total | $8,547,349.2 | $8,825,223.3 | -3.1% | -$277,874.1 |
Cable and Syndication Revenues decreased, while Broadcast revenues increased slightly. Cable ad revenues declined by 6.4%, down $194.3 Million from $3.0 Billion in 2Q' 01 to $2.8 Billion in 2Q '02. Syndication revenues fell by 12.6%, down $101.5 Million from $806.6 Million last year to $705.1 Million this year. Lastly, Broadcast television revenues increased slightly by 0.4%, up $18.0 Million from $5.00 Billion in 2Q '01 to $5.02 Billion in 2Q '02.
Source: CAB compilation of CMR Data
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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.