CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
The economy had not yet recovered from the 9/11 attacks and the recession. First Quarter 2002 Television Advertising Revenues decreased slightly by 0.5%, down $39.6 Million from $8.23 Billion in 1Q '01 to $8.20 Billion in 1Q'02.
| TELEVISION ADVERTISING REVENUES | ||||
| 1Q ’02 (000) | 1Q ’01 (000) | Growth % | $ Growth (000) | |
| Broadcast TV | $5,368,855.7 | $4,969,528.4 | 8.0% | $399,327.3 |
| Share % | 65.5% | 60.3% | 5.2% | |
| Syndicated TV | $709,129.7 | $811,136.8 | -12.6% | -$102,007.1 |
| Share % | 8.6% | 9.8% | -1.2% | |
| Cable TV | $2,122,224.6 | $2,459,168.3 | -13.7% | -$336,943.7 |
| Share % | 25.9% | 29.8% | -4.0% | |
| Grand Total | $8,200,210.0 | $8,239,833.5 | -0.5% | -$39,623.5 |
Cable and Syndication Revenues decreased, while Broadcast revenues (helped substantially by the Winter Olympics) increased. Cable ad revenues declined by 13.7%, down $336.9 Million from $2.5 Billion in 1Q' 01 to $2.1 Billion in 1Q '02. Syndication revenues fell by 12.6%, down $102.0 Million from $811.1 last year to $709.1 Million this year.
Broadcast television revenue increased 8.0%, up $399.3 Million from $5.0 Billion in 1Q '01 to $5.4 Billion in 1Q '02.
Source: CAB compilation of CMR Data
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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.