CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
Second Quarter 2003 Television Advertising Revenues increased $862.1 Million, up 10.1%, from $8.5 Billion last year to $9.4 Billion this year.
| TELEVISION ADVERTISING REVENUES | ||||
| 2Q ’03 (000) | 2Q ’02 (000) | Growth % | $ Growth (000) | |
| Broadcast TV | $5,301,084.1 | $5,018,836.3 | 5.6% | $282,247.8 |
| Share % | 56.3% | 58.7% | -2.4% | |
| Syndicated TV | $825,467.4 | $705,066.2 | 17.1% | $120,401.2 |
| Share % | 8.8% | 8.2% | 0.5% | |
| Cable TV | $3,283,590.4 | $2,824,128.1 | 16.3% | $459,462.3 |
| Share % | 34.9% | 33.0% | 1.9% | |
| Total TV | $9,410,141.9 | $8,548,030.6 | 10.1% | $862,111.3 |
Cable ad revenues increased a significant $459.5 Million, up 16.3% from $2.9 Billion in 2Q ’02 to $3.3 Billion in 2Q '03. Syndication revenues grew $120.4 Million from $705.1 Million last year to $825.5 this year, up 17.1%. Lastly, Broadcast ad revenues rose 5.6%, up $282.2 Million from $5.0 Billion in 2Q '02 to $5.3 Billion in 2Q '03.
Source: CAB compilation of CMR Data
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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.