CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
First Quarter 2003 Television Advertising Revenues increased $232.5 Million, up 2.8%, from $8.2 Billion last year to $8.4 Billion this year.
| TELEVISION ADVERTISING REVENUES | ||||
| 1Q ’03 (000) | 1Q ’02 (000) | Growth% | $ Growth (000) | |
| Broadcast TV | $5,049,945.9 | $5,368,934.0 | -5.9% | -$318,988.1 |
| Share % | 59.9% | 65.5% | -5.6% | |
| Syndicated TV | $811,993.5 | $709,187.6 | 14.5% | $102,805.9 |
| Share % | 9.6% | 8.6% | 1.0% | |
| Cable TV | $2,571,845.6 | $2,123,171.5 | 21.1% | $448,674.1 |
| Share % | 30.5% | 25.9% | 4.6% | |
| Grand Total | $8,433,785.0 | $8,201,293.1 | 2.8% | $232,491.9 |
Cable ad revenues increased a significant 21.1% growing $448.7 Million from $2.1 Billion in 1Q' 02 to $2.6 Billion in 1Q '03. Syndication revenues grew 14.5%, up $102.8 Million from $709.2 Million last year to $812.0 this year. While Cable & Syndication ad revenues increased, Broadcast ad revenues decreased by $319.0 Million, down 5.9% from $5.4 Billion in 1Q '02 (due to the Olympics in February ‘02) to $5.0 Billion in 1Q '03.
Source: CAB compilation of CMR Data
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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.