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Affluent Population – The Extremely Valuable Marketing Target

Affluent households are an extremely valuable target as they represent 25% of the total household population and account for more than half (60%) of all U.S. household income.

The best way to reach this target is through cable advertising. Cable Households tend to be more affluent as Households with income of $75K+ are more likely to be subscribers to cable with an index of 113 vs. 75 for Broadcast only households.

The following presentation illustrates the importance of the affluent household:

Download Affluent Population PowerPoint

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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.