CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
Research conducted by Nielsen, at the behest of the CAB, has revealed virtual parity for national cable and national Broadcast for commercial exposure, verified commercial recall, attentiveness and recall as a function of attentiveness. When the efficiency advantages for cable are factored into these attributes, the benefits of cable become even more apparent.
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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.