
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
Cable's share of viewing has grown dramatically over recent years while Broadcast's share has been eroding.

Source: NHI Quarterly NTAR

Source: CAB analysis of Nielsen Galaxy data.
# # #
Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.