CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
Today's advertisers can embrace the power of "One TV World" to market their brands on some of the best developed TV brands today. The CAB's new cable presentation, One TV World shows agencies and advertisers that they can truly look at Cable TV in a new light now.
Documenting the migration of viewers from Broadcast to Cable TV in the last four years, this presentation shows that Cable TV, for most demos has gained parity in share, is closing of the gap in gross ratings, and has marked advances in its ability to deliver 1-week reach!
This first prong of CAB's research plan informs buyers and clients on most current metrics available – debunking the myth of cable being only a frequency medium, among others.
This presentation has been updated and greatly expanded. It now includes the latest ratings and highlights from the HPUTV segmentation study.
Download "One TV World" Presentation PDF
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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.