CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200

Back to Web Site

Maximize TV Reach with Broadcast/Cable Mix

As cable's audience has reached parity in terms of size with that of broadcast, advertisers sacrifice nothing in terms of reach by using cable in their media mix.

In fact, overall reach is enhanced with a healthy mix of cable and broadcast TV avails.

# # #

Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.