Cable's Highlights & Milestones

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As the distinction between cable and broadcast TV blurs in the minds of TV viewers, cable achieves parity with broadcast TV across more parameters.

CABLE'S PRIMETIME WEEKLY HIGHLIGHTS & MILESTONES

Week 44 of the 1999-00 Season (7/17-7/23/00) = Cable's HH share (45.4) surpassed Broadcast's (45.2) for the first time ever.
Week 42 of the 2000-01 Season (7/16-7/22/01) = Cable surpassed the 50 share mark for the first time, delivering a 50.2 HH share.
Week 29 of the 2001-02 Season (4/8-4/14/02) = Cable hit the 50 HH share mark for the first time during Broadcast's REGULARLY scheduled programming, earning an amazing 50.3 HH share.
Week 45 of the 2002-03 Season (7/28-8/8/03) = Cable delivered a whopping 56.6 HH share (highest share to date) and experienced its greatest increase over Broadcast with +21.0 share points.

CABLE'S PRIMETIME MONTHLY HIGHLIGHTS & MILESTONES

June 2002 = Cable exceeded the 50 HH share mark for the first time, delivering a 54.0 HH share.
May 2003 = Cable outperformed Broadcast for the first time during a Sweeps month, delivering a 48.8 HH share while Broadcast garnered a 46.3 HH share level.
August 2003 = Cable delivered its highest share to date in Prime – a whopping 55.7 HH share.

CABLE'S PRIMETIME QUARTERLY HIGHLIGHTS & MILESTONES

3Q02 = Cable hit the 50 share mark for the first time, delivering an amazing 51.9.
1Q03 = Cable’s share outshined Broadcasts in Prime for the First Time.
3Q03 = Cable delivered its highest share to date, a 54.3.

CABLE'S PRIMETIME SEASON HIGHLIGHTS & MILESTONES

2001/02 Broadcast Season = Cable surpassed Broadcast for the First Time EVER, delivering a 47.9 HH share whereas Broadcast garnered a 47HH share.
2002/03 Broadcast Season = Cable captured about 50 (49.7)% of Total TV viewing for the first time on a season basis and continued to outshine Broadcast.

Source: Nielsen Galaxy

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