CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200

Back to Web Site

U.S. Daily Newspaper Circulation Continues to Decline

Newspapers remain a useful medium but they are nowhere near as significant or effective as they were just five years ago, let alone 20 years ago.

Circulation has declined every single year for over two decades while newspaper rates have climbed significantly faster than inflation.

Shouldn't budget share reflect performance? And, why are you willing to pay more for less?

# # #

Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.