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Cable's Affluent Audience

Cable reaches a significant percentage of total households (84%) but it garners an even greater percentage of the upscale households most marketers want to reach.

It only stands to reason that as cable reaches people with more disposable income, it reaches consumers with an above-average tendency to buy virtually any product.

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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.