Highlights of Week #20 (2/2-2/8) Primetime TV Viewership

CABLETELEVISION ADVERTISING BUREAU
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Highlights of Week #20 (2/2-2/8) Primetime TV Viewership

February 11, 2004

For the week, ad-supported cable surpassed the primetime U.S. household share of the seven broadcast networks combined, 48.6 to 48.5.

Compared to the same period a year ago, ad-supported cable gained 2.2 million homes (+7.0 percent); 1.6 rating points (+5.5 percent); and 2.6 share points (+5.7 percent).
Together, the seven broadcast networks were down in U.S. primetime viewership by more than a half million homes (–1.6 percent); 1.0 rating point (–3.2 percent); and 1.5 share point (–3.0 percent).

WEEK #20 OF TV SEASON PRIMETIME VIEWERSHIP

2003/04 vs. 2002/03

AD-SUPPORTED CABLE VIEWERSHIP VS. BROADCAST

Primetime=Mon thru Sat 8–11pm/Sun 7–11pm

U.S. HH DELIVERY (000) U.S. HH RATING U.S. HH SHARE

03/04 02/03 %Diff 03/04 02/03 %Diff 03/04 02/03 %Diff

Ad-Supported Cable 33,460 31,284 + 7.0 30.9 29.3 + 5.5 48.6 46.0 + 5.7

ABC 6,069 7,909 –23.3 5.6 7.4 –24.3 8.8 11.6 –24.1

CBS 10,531 9,383 +12.2 9.7 8.8 +13.6 15.3 13.8 +10.9

NBC 8,380 8,607 – 2.6 7.7 8.1 – 4.9 12.2 12.7 – 3.9

FOX 7,568 6,735 +12.4 7.0 6.3 +11.1 10.8 9.7 +11.3

UPN 2,693 2,521 + 6.8 2.5 2.4 + 4.2 3.8 3.6 + 5.6

WB 2,614 3,070 –14.9 2.4 2.9 –17.2 3.7 4.3 –14.0

PAX 717 944 –24.1 0.7 0.9 –22.2 1.0 1.4 –28.6

4 Bdcst Nets* 30,140 30,277 – 0.5 27.8 28.4 – 2.0 43.6 44.4 – 1.8

Weighted Gross

7 Bdcst Nets** 33,626 34,181 – 1.6 31.0 32.0 – 3.2 48.5 50.0 – 3.0

Weighted Gross

* ABC, CBS, NBC, FOX

** ABC, CBS, NBC, FOX, UPN, WB, PAX

Source: Cabletelevision Advertising Bureau analysis of Nielsen data, 2/2/03-2/8/04 vs. 2/3/03-2/9/03

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WEEK #20 OF TV SEASON PRIMETIME VIEWERSHIP
2003/04 vs. 2002/03

AD-SUPPORTED CABLE VIEWERSHIP VS. BROADCAST
Primetime=Mon thru Sat 8–11pm/Sun 7–11pm

	U.S. HH DELIVERY (000)			U.S. HH RATING			U.S. HH SHARE
	03/04	02/03	%Diff	03/04	02/03	%Diff	03/04	02/03	%Diff

Ad-Supported Cable	33,460	31,284	+ 7.0	30.9	29.3	+ 5.5	48.6	46.0	+ 5.7

ABC	6,069	7,909	–23.3	5.6	7.4	–24.3	8.8	11.6	–24.1
CBS	10,531	9,383	+12.2	9.7	8.8	+13.6	15.3	13.8	+10.9
NBC	8,380	8,607	– 2.6	7.7	8.1	– 4.9	12.2	12.7	– 3.9
FOX	7,568	6,735	+12.4	7.0	6.3	+11.1	10.8	9.7	+11.3
UPN	2,693	2,521	+ 6.8	2.5	2.4	+ 4.2	3.8	3.6	+ 5.6
WB	2,614	3,070	–14.9	2.4	2.9	–17.2	3.7	4.3	–14.0
PAX	717	944	–24.1	0.7	0.9	–22.2	1.0	1.4	–28.6

4 Bdcst Nets*	30,140	30,277	– 0.5	27.8	28.4	– 2.0	43.6	44.4	– 1.8
Weighted Gross

7 Bdcst Nets**	33,626	34,181	– 1.6	31.0	32.0	– 3.2	48.5	50.0	– 3.0
Weighted Gross

* ABC, CBS, NBC, FOX
** ABC, CBS, NBC, FOX, UPN, WB, PAX

Source: Cabletelevision Advertising Bureau analysis of Nielsen data, 2/2/03-2/8/04 vs. 2/3/03-2/9/03