Ad-Supported Cable Records a 53.3 Primetime Share in the Second Week of the 2003 Summer Season

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Ad-Supported Cable Records a 53.3 Primetime Share in the Second Week of the 2003 Summer Season

This is the 18th Consecutive Summer Week that Cable has Surpassed the 50-Share Mark

June 12, 2003

Continuing its streak of weekly 50+ primetime shares during the summer TV viewing period, ad-supported cable posted an average U.S. household share of 53.3 in the second week of the 2003 summer season (June 2-8), according to a Cabletelevision Advertising Bureau analysis of Nielsen data.

This is 18th straight summer week (since the beginning of the 2002 summer season) that cable has topped the 50-share mark.

For the week, ad-supported cable outperformed the seven broadcast networks (ABC, CBS, NBC, FOX, UPN, WB, PAX) collectively by 12.8 share points.

In other primetime measures for the week, ad-supported cable had an average U.S. household delivery of 32.0 million homes and a rating of 30.0—topping the seven broadcast networks combined by 7.8 million homes and 7.3 rating points.

WEEK 37 PRIMETIME VIEWERSHIP: 2002/03 vs. 2001/02

AD-SUPPORTED CABLE VIEWERSHIP VS. SEVEN BROADCAST NETWORKS*

Primetime=Mon thru Sat 8–11pm/Sun 7–11pm

U.S. HH DELIVERY (000) U.S. HH RATING U.S. HH SHARE

Ad-Supported
Cable
32,048 30.0 53.3

7 Broadcast Networks 24,251 22.7 40.5

*ABC, CBS, NBC, FOX, UPN, WB, PAX Weighted Gross

Source: Cabletelevision Advertising Bureau analysis of Nielsen data, 6/2/03-6/8/03 vs. 6/3/02-6/9/02

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WEEK 37 PRIMETIME VIEWERSHIP: 2002/03 vs. 2001/02
AD-SUPPORTED CABLE VIEWERSHIP VS. SEVEN BROADCAST NETWORKS*
Primetime=Mon thru Sat 8–11pm/Sun 7–11pm

	U.S. HH DELIVERY (000)	U.S. HH RATING	U.S. HH SHARE
Ad-Supported Cable	32,048	30.0	53.3
7 Broadcast Networks	24,251	22.7	40.5