CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200

Back to Web Site

Ad-Supported Cable has a 15.9 Point Primetime Share Edge Over Broadcast in Week #43 of the 2002/2003 TV Season

This is the 24th Consecutive Summer Week that Cable has Topped a 50+ Primetime Share

July 23, 2003

Ad-supported cable’s primetime dominance during the summer viewing period continued in high gear in the latest weekly reporting period, despite some highly-promoted programming from the national broadcast networks. According to a Cabletelevision Advertising Bureau analysis of Nielsen primetime data for July 14-20, ad-supported cable surpassed ABC, CBS, NBC, FOX, UPN, WB and PAX combined by 9.1 million homes, 8.6 rating points and 15.9 share points.

Ad-supported cable’s average primetime U.S. household share of 53.8 makes it the 24th

consecutive summer week—dating back to May, 2002—that cable has passed the 50 share mark.

Cable maintained its streak of double-digit summer share advantages in the face of

much-publicized original programs from the broadcast networks, including new reality shows from NBC and FOX’s All-Star Game telecast.

WEEK 43 PRIMETIME VIEWERSHIP: 2002/2003
AD-SUPPORTED CABLE VIEWERSHIP VS. SEVEN BROADCAST NETWORKS*
Primetime=Mon thru Sat 8–11pm/Sun 7–11pm
	U.S. HH DELIVERY (000)	U.S. HH RATING	U.S. HH SHARE
Ad-Supported Cable	30,700	28.8	53.8
7 Broadcast Networks	21,582	20.2	37.9

*ABC, CBS, NBC, FOX, UPN, WB, PAX Weighted Gross

Source: Cabletelevision Advertising Bureau analysis of Nielsen data, 7/14/03-7/20/03

# # #

Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.