Highlights of Week #6 (10/27-11/2) Primetime TV Viewership

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Highlights of Week #6 (10/27-11/2) Primetime TV Viewership

November 3, 2003

Ad-supported cable topped the 7 broadcast networks combined in U.S. HH delivery, rating & share.

For the week, ad-supported cable was up 9.2% in delivery, 7.6% in rating and 8.2% in share.
For the week, the 7 broadcast networks combined were down 1.5% in delivery, 3.0% in rating and 2.4% in share.
Individually, six out of seven broadcast networks were down in primetime viewership for the week.

WEEK #6 OF TV SEASON

PRIMETIME VIEWERSHIP 2003/04 vs. 2002/03

AD-SUPPORTED CABLE VIEWERSHIP VS. BROADCAST

Primetime=Mon thru Sat 8–11pm/Sun 7–11pm

U.S. HH DELIVERY (000) U.S. HH RATING U.S. HH SHARE

03/04 02/03 %Diff 03/04 02/03 %Diff 03/04 02/03 %Diff

Ad-Supported Cable 32,384 29,656 + 9.2 29.9 27.8 + 7.6 48.9 45.2 + 8.2

ABC 6,627 6,978 – 5.0 6.1 6.5 – 6.2 10.0 10.7 – 6.7

CBS 9,795 8,999 + 8.8 9.0 8.4 + 7.1 14.8 13.7 + 8.0

NBC 8,273 8,839 – 6.4 7.6 8.3 – 8.4 12.5 13.5 – 7.4

FOX 5,696 5,854 – 2.7 5.3 5.5 – 3.6 8.4 8.7 – 3.4

UPN 2,883 2,915 – 1.1 2.7 2.7 NC 4.2 4.3 – 2.3

WB 2,529 2,632 – 3.9 2.3 2.5 – 8.0 3.7 3.9 – 5.1

PAX 719 972 –26.0 0.7 0.9 –22.2 1.1 1.5 –26.6

4 Bdcst Nets* 28,712 28,812 – 0.3 26.5 27.0 – 1.9 43.3 43.8 – 1.1

Weighted Gross

7 Bdcst Nets** 32,285 32,762 – 1.5 29.8 30.7 – 3.0 48.5 49.7 – 2.4

Weighted Gross

* ABC, CBS, NBC, FOX

** ABC, CBS, NBC, FOX, UPN, WB, PAX

Source: Cabletelevision Advertising Bureau analysis of Nielsen data, 10/27/03-11/2/03 vs. 10/28/02-11/3/02

# # #

WEEK #6 OF TV SEASON
PRIMETIME VIEWERSHIP 2003/04 vs. 2002/03

AD-SUPPORTED CABLE VIEWERSHIP VS. BROADCAST
Primetime=Mon thru Sat 8–11pm/Sun 7–11pm

	U.S. HH DELIVERY (000)			U.S. HH RATING			U.S. HH SHARE
	03/04	02/03	%Diff	03/04	02/03	%Diff	03/04	02/03	%Diff

Ad-Supported Cable	32,384	29,656	+ 9.2	29.9	27.8	+ 7.6	48.9	45.2	+ 8.2


ABC	6,627	6,978	– 5.0	6.1	6.5	– 6.2	10.0	10.7	– 6.7
CBS	9,795	8,999	+ 8.8	9.0	8.4	+ 7.1	14.8	13.7	+ 8.0
NBC	8,273	8,839	– 6.4	7.6	8.3	– 8.4	12.5	13.5	– 7.4
FOX	5,696	5,854	– 2.7	5.3	5.5	– 3.6	8.4	8.7	– 3.4
UPN	2,883	2,915	– 1.1	2.7	2.7	NC	4.2	4.3	– 2.3
WB	2,529	2,632	– 3.9	2.3	2.5	– 8.0	3.7	3.9	– 5.1
PAX	719	972	–26.0	0.7	0.9	–22.2	1.1	1.5	–26.6


4 Bdcst Nets*	28,712	28,812	– 0.3	26.5	27.0	– 1.9	43.3	43.8	– 1.1
Weighted Gross

7 Bdcst Nets**	32,285	32,762	– 1.5	29.8	30.7	– 3.0	48.5	49.7	– 2.4
Weighted Gross

* ABC, CBS, NBC, FOX
** ABC, CBS, NBC, FOX, UPN, WB, PAX

Source: Cabletelevision Advertising Bureau analysis of Nielsen data, 10/27/03-11/2/03 vs. 10/28/02-11/3/02