Highlights of Week #7 (11/3-11/9) Primetime TV Viewership

CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200

Highlights of Week #7 (11/3-11/9) Primetime TV Viewership

November 10, 2003

In a sweeps week, ad-supported cable’s primetime share increased 9.5%, while the seven broadcast networks’ collective share declined 2%.

For the week, ad-supported cable was also up 10.6% in delivery and 9.1% in rating.
In a sweeps week, ad-supported cable surpassed ABC/CBS/NBC/FOX combined in share and was less than one share point behind all seven broadcast networks combined.
Individually, five out of seven broadcast networks were down in primetime viewership for the week.

WEEK #7 OF TV SEASON

PRIMETIME VIEWERSHIP 2003/04 vs. 2002/03

AD-SUPPORTED CABLE VIEWERSHIP VS. BROADCAST

Primetime=Mon thru Sat 8–11pm/Sun 7–11pm

U.S. HH DELIVERY (000) U.S. HH RATING U.S. HH SHARE

03/04 02/03 %Diff 03/04 02/03 %Diff 03/04 02/03 %Diff

Ad-Supported Cable 32,626 29,496 +10.6 30.1 27.6 + 9.1 48.5 44.3 + 9.5

ABC 7,306 7,127 + 2.5 6.7 6.7 NC 10.9 10.8 + 0.9

CBS 10,884 9,896 +10.0 10.0 9.3 + 7.5 16.2 14.9 + 8.7

NBC 8,414 9,161 – 8.2 7.8 8.6 – 9.3 12.5 13.8 – 9.4

FOX 4,338 4,844 –10.4 4.0 4.5 –11.1 6.3 7.1 –11.3

UPN 3,054 3,331 – 8.3 2.8 3.1 – 9.7 4.4 4.8 – 8.3

WB 2,638 2,757 – 4.3 2.4 2.6 – 7.7 3.8 4.0 – 5.0

PAX 752 962 –21.8 0.7 0.9 –22.2 1.1 1.4 –21.4

4 Bdcst Nets* 29,595 29,509 + 0.3 27.3 27.7 – 1.3 44.0 44.3 – 0.7

Weighted Gross

7 Bdcst Nets** 33,350 33,693 – 1.0 30.8 31.6 – 2.6 49.4 50.4 – 2.0

Weighted Gross

* ABC, CBS, NBC, FOX

** ABC, CBS, NBC, FOX, UPN, WB, PAX

Source: Cabletelevision Advertising Bureau analysis of Nielsen data, 11/3/03-11/9/03 vs. 11/4/02-11/10/02

# # #

WEEK #7 OF TV SEASON
PRIMETIME VIEWERSHIP 2003/04 vs. 2002/03

AD-SUPPORTED CABLE VIEWERSHIP VS. BROADCAST
Primetime=Mon thru Sat 8–11pm/Sun 7–11pm

	U.S. HH DELIVERY (000)			U.S. HH RATING			U.S. HH SHARE
	03/04	02/03	%Diff	03/04	02/03	%Diff	03/04	02/03	%Diff

Ad-Supported Cable	32,626	29,496	+10.6	30.1	27.6	+ 9.1	48.5	44.3	+ 9.5

ABC	7,306	7,127	+ 2.5	6.7	6.7	NC	10.9	10.8	+ 0.9
CBS	10,884	9,896	+10.0	10.0	9.3	+ 7.5	16.2	14.9	+ 8.7
NBC	8,414	9,161	– 8.2	7.8	8.6	– 9.3	12.5	13.8	– 9.4
FOX	4,338	4,844	–10.4	4.0	4.5	–11.1	6.3	7.1	–11.3
UPN	3,054	3,331	– 8.3	2.8	3.1	– 9.7	4.4	4.8	– 8.3
WB	2,638	2,757	– 4.3	2.4	2.6	– 7.7	3.8	4.0	– 5.0
PAX	752	962	–21.8	0.7	0.9	–22.2	1.1	1.4	–21.4

4 Bdcst Nets*	29,595	29,509	+ 0.3	27.3	27.7	– 1.3	44.0	44.3	– 0.7
Weighted Gross

7 Bdcst Nets**	33,350	33,693	– 1.0	30.8	31.6	– 2.6	49.4	50.4	– 2.0
Weighted Gross

* ABC, CBS, NBC, FOX
** ABC, CBS, NBC, FOX, UPN, WB, PAX

Source: Cabletelevision Advertising Bureau analysis of Nielsen data, 11/3/03-11/9/03 vs. 11/4/02-11/10/02