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Highlights of Week #8 (11/10-11/16) Primetime TV Viewership

November 20, 2003

In the second full week of the November sweeps, ad-supported cable was virtually tied with the seven broadcast networks combined in primetime delivery, rating and share.

• For the week, ad-supported cable’s primetime share increased 6.1%, while the seven broadcast networks’ collective share declined 2.4%.

• For the week, ad-supported cable was also up 7.9% in delivery and 6.4% in rating.

• In a sweeps week, ad-supported cable surpassed ABC/CBS/NBC/FOX combined in primetime by more than 5 share points and 3.5 million homes.

  WEEK #8 OF TV SEASON
  PRIMETIME VIEWERSHIP 2003/04 vs. 2002/03
  AD-SUPPORTED CABLE VIEWERSHIP VS. BROADCAST
  Primetime=Mon thru Sat 8–11pm/Sun 7–11pm
  	U.S. HH DELIVERY (000)			U.S. HH RATING			U.S. HH SHARE
  	03/04	02/03	%Diff	03/04	02/03	%Diff	03/04	02/03	%Diff
  Ad-Supported Cable	32,616	30,220	+ 7.9	30.1	28.3	+ 6.4	48.4	45.6	+ 6.1
  ABC	7,411	7,290	+ 1.7	6.8	6.8	NC	11.0	11.0	NC
  CBS	9,993	8,919	+12.0	9.2	8.4	+ 9.5	14.8	13.5	+ 9.6
  NBC	8,117	9,565	–15.1	7.5	9.0	–16.7	12.0	14.4	–16.6
  FOX	5,260	5,073	+ 3.7	4.9	4.8	+ 2.1	7.7	7.5	+ 2.7
  UPN	3,094	3,094	NC	2.9	2.9	NC	4.4	4.5	– 2.2
  WB	2,814	2,851	– 1.3	2.6	2.7	– 3.7	4.0	4.2	– 4.8
  PAX	835	924	– 9.6	0.8	0.9	–11.1	1.2	1.4	–14.3
  4 Bdcst Nets*	29,119	29,286	– 0.6	26.9	27.4	– 2.1	43.2	44.2	– 2.3
  Weighted Gross
  7 Bdcst Nets**	33,062	33,334	– 0.8	30.5	31.2	– 2.4	48.9	50.1	– 2.4
  Weighted Gross
  * ABC, CBS, NBC, FOX
  ** ABC, CBS, NBC, FOX, UPN, WB, PAX
  Source: Cabletelevision Advertising Bureau analysis of Nielsen data, 11/10/03-11/16/03 vs. 11/11/02-11/17/02

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  Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.