Highlights of Week #9 (11/17-11/23) Primetime TV Viewership

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Highlights of Week #9 (11/17-11/23) Primetime TV Viewership

December 1, 2003

For the third consecutive week of the November 2003 sweeps, ad-supported cable was virtually tied with the seven broadcast networks combined in primetime delivery, rating and share.

For the week, ad-supported cable’s primetime share increased 11.1%, while the seven broadcast networks’ collective share declined 6.9%.
For the week, ad-supported cable was also up 13.2% in delivery and 11.4% in rating.
In a sweeps week, ad-supported cable surpassed ABC/CBS/NBC/FOX combined in primetime by more than 5 share points and 3.4 million homes.

WEEK #9 OF TV SEASON

PRIMETIME VIEWERSHIP 2003/04 vs. 2002/03

AD-SUPPORTED CABLE VIEWERSHIP VS. BROADCAST

Primetime=Mon thru Sat 8–11pm/Sun 7–11pm

U.S. HH DELIVERY (000) U.S. HH RATING U.S. HH SHARE

03/04 02/03 %Diff 03/04 02/03 %Diff 03/04 02/03 %Diff

Ad-Supported
Cable
32,759 28,935 +13.2 30.2 27.1 +11.4 48.1 43.3 +11.1

ABC 7,535 8,267 – 8.9 7.0 7.7 – 9.1 11.1 12.4 –10.5

CBS 10,052 9,352 + 7.5 9.3 8.8 + 5.7 14.8 14.0 + 5.7

NBC 8,415 9,250 – 9.0 7.8 8.7 –10.3 12.4 13.8 –10.1

FOX 4,801 5,959 –19.4 4.4 5.6 –21.4 6.9 8.8 –21.6

UPN 3,108 3,516 –11.6 2.9 3.3 –12.1 4.4 5.1 –13.7

WB 3,168 2,657 +19.2 2.9 2.5 +16.0 4.5 3.9 +15.4

PAX 735 954 –23.0 0.7 0.9 –22.2 1.1 1.4 –21.4

4 Bdcst Nets* 29,313 30,932 – 5.2 27.0 29.0 – 6.9 43.0 46.2 – 6.9

Weighted Gross

7 Bdcst Nets** 33,325 35,171 – 5.2 30.7 33.0 – 7.0 48.8 52.4 – 6.9

Weighted Gross

* ABC, CBS, NBC, FOX

** ABC, CBS, NBC, FOX, UPN, WB, PAX

Source: Cabletelevision Advertising Bureau analysis of Nielsen data, 11/17/03-11/23/03 vs. 11/18/02-11/24/02

# # #

WEEK #9 OF TV SEASON
PRIMETIME VIEWERSHIP 2003/04 vs. 2002/03
AD-SUPPORTED CABLE VIEWERSHIP VS. BROADCAST
Primetime=Mon thru Sat 8–11pm/Sun 7–11pm

	U.S. HH DELIVERY (000)			U.S. HH RATING			U.S. HH SHARE
	03/04	02/03	%Diff	03/04	02/03	%Diff	03/04	02/03	%Diff

Ad-Supported Cable	32,759	28,935	+13.2	30.2	27.1	+11.4	48.1	43.3	+11.1

ABC	7,535	8,267	– 8.9	7.0	7.7	– 9.1	11.1	12.4	–10.5
CBS	10,052	9,352	+ 7.5	9.3	8.8	+ 5.7	14.8	14.0	+ 5.7
NBC	8,415	9,250	– 9.0	7.8	8.7	–10.3	12.4	13.8	–10.1
FOX	4,801	5,959	–19.4	4.4	5.6	–21.4	6.9	8.8	–21.6
UPN	3,108	3,516	–11.6	2.9	3.3	–12.1	4.4	5.1	–13.7
WB	3,168	2,657	+19.2	2.9	2.5	+16.0	4.5	3.9	+15.4
PAX	735	954	–23.0	0.7	0.9	–22.2	1.1	1.4	–21.4


4 Bdcst Nets*	29,313	30,932	– 5.2	27.0	29.0	– 6.9	43.0	46.2	– 6.9
Weighted Gross

7 Bdcst Nets**	33,325	35,171	– 5.2	30.7	33.0	– 7.0	48.8	52.4	– 6.9
Weighted Gross

* ABC, CBS, NBC, FOX
** ABC, CBS, NBC, FOX, UPN, WB, PAX

Source: Cabletelevision Advertising Bureau analysis of Nielsen data, 11/17/03-11/23/03 vs. 11/18/02-11/24/02