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Ad-Supported Cable Scores 50+ Primetime Shares for 2nd Quarter and Month of June

In Last Week of Quarter, Cable Achieves Highest-Ever Primetime Share and Widest-Ever Margin Over the 7 Broadcast Networks

July 1, 2003

Ad-supported cable continued its torrid primetime viewership momentum by recording an average U.S. household share of 51.2 for the second quarter of 2003, according to a Cabletelevision Advertising Bureau analysis of Nielsen data (3/31/03–6/29/03). Cable topped the seven broadcast networks (ABC, CBS, NBC, FOX, UPN, WB, PAX) combined by 7.6 share points, 4.4 rating points and 4.7 million homes.

For the month of June, ad-supported cable posted an average primetime U.S. household share of 53.7—its second highest-ever share for a single month. It outperformed the seven broadcast networks by 14.8 share points, 8.3 rating points and 8.8 million homes.

Further indicative of its strong showing in the second quarter of 2003, ad-supported cable

finished June (Week 40: June 23-29) with a primetime share of 55.0—a record high for any weekly reporting period. It outdistanced the seven broadcast networks for the week by 18.3 share points, 9.9 rating points and 10.6 million homes.

MONTH OF JUNE PRIMETIME VIEWERSHIP: 2003
AD-SUPPORTED CABLE VIEWERSHIP VS. SEVEN BROADCAST NETWORKS*
Primetime=Mon thru Sat 8–11pm/Sun 7–11pm
	U.S. HH DELIVERY (000)	U.S. HH RATING	U.S. HH SHARE
Ad-Supported Cable	31,640	29.7	53.7
7 Broadcast Networks	22,852	21.4	38.9

*ABC, CBS, NBC, FOX, UPN, WB, PAX Weighted Gross

Source: Cabletelevision Advertising Bureau analysis of Nielsen data, 6/1/03-6/29/03

SECOND QUARTER VIEWERSHIP: 2003
AD-SUPPORTED CABLE VIEWERSHIP VS. SEVEN BROADCAST NETWORKS*
Primetime=Mon thru Sat 8–11pm/Sun 7–11pm
	U.S. HH DELIVERY (000)	U.S. HH RATING	U.S. HH SHARE
Ad-Supported Cable	31,788	29.8	51.2
7 Broadcast Networks	27,060	25.4	43.6

*ABC, CBS, NBC, FOX, UPN, WB, PAX Weighted Gross

Source: Cabletelevision Advertising Bureau analysis of Nielsen data, 3/31/03-6/29/03

WEEK 40 PRIMETIME VIEWERSHIP: 2002/2003
AD-SUPPORTED CABLE VIEWERSHIP VS. SEVEN BROADCAST NETWORKS*
Primetime=Mon thru Sat 8–11pm/Sun 7–11pm
	U.S. HH DELIVERY (000)	U.S. HH RATING	U.S. HH SHARE
Ad-Supported Cable	31,713	29.7	55.0
7 Broadcast Networks	21,127	19.8	36.7

*ABC, CBS, NBC, FOX, UPN, WB, PAX Weighted Gross

Source: Cabletelevision Advertising Bureau analysis of Nielsen data, 6/23/03-6/29/03

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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.