Highlights of Week #11 (12/1-12/7) Primetime TV Viewership

CABLETELEVISION ADVERTISING BUREAU
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Highlights of Week #11 (12/1-12/7) Primetime TV Viewership

December 7, 2003

Ad-supported cable surpassed a 50 primetime share for the second consecutive week.

For the week in primetime, ad-supported cable topped the seven national broadcast networks combined by 3.5 million homes, 3.2 rating points, and 5.3 share points.
For the week, ad-supported cable was up 5.1 percent in delivery, 3.3 percent in rating and 3.0 percent in share compared to the same period a year ago.
For the 2003 calendar year to date (Jan. 1–Dec. 8), ad-supported cable has a 50.3 primetime share versus 44.7 for the seven national broadcast networks combined.

WEEK #11 OF TV SEASON

PRIMETIME VIEWERSHIP

2003/04 vs. 2002/03

AD-SUPPORTED CABLE VIEWERSHIP VS. BROADCAST

Primetime=Mon thru Sat 8–11pm/Sun 7–11pm

U.S. HH DELIVERY (000)

U.S. HH RATING

U.S. HH SHARE

03/04

02/03

%Diff

03/04

02/03

%Diff

03/04

02/03

%Diff

Ad-Supported Cable

34,377

32,705

+ 5.1

31.7

30.7

+ 3.3

50.7

49.2

+ 3.0

ABC

6,987

6,690

+ 4.4

6.4

6.3

+ 1.6

10.4

10.1

+ 1.0

CBS

9,250

7,906

+17.0

8.5

7.4

+14.9

13.7

11.9

+15.1

NBC

7,563

8,476

–10.8

7.0

7.9

–11.4

11.2

12.8

–12.5

FOX

5,326

4,968

+ 7.2

4.9

4.7

+ 4.3

7.7

7.4

+ 4.1

UPN

2,634

2,434

+ 8.2

2.4

2.3

+ 4.3

3.8

3.5

+ 8.6

WB

2,264

2,228

+ 1.6

2.1

2.1

NC

3.3

3.3

NC

PAX

753

1,054

–28.6

0.7

1.0

–30.0

1.1

1.6

–31.3

4 Bdcst Nets*

27,501

26,477

+ 3.9

25.4

24.8

+ 2.4

40.6

40.0

+ 1.5

Weighted Gross

7 Bdcst Nets**

30,840

29,982

+ 2.9

28.5

28.1

+ 1.4

45.4

45.0

+ 0.9

Weighted Gross

* ABC, CBS, NBC, FOX

** ABC, CBS, NBC, FOX, UPN, WB, PAX

Source: Cabletelevision Advertising Bureau analysis of Nielsen data, 12/1/03-12/7/03 vs. 12/2/02-12/8/02

# # #

		WEEK #11 OF TV SEASON
		PRIMETIME VIEWERSHIP
		2003/04 vs. 2002/03
	AD-SUPPORTED CABLE VIEWERSHIP VS. BROADCAST
	Primetime=Mon thru Sat 8–11pm/Sun 7–11pm

	U.S. HH DELIVERY (000)			U.S. HH RATING			U.S. HH SHARE
	03/04	02/03	%Diff	03/04	02/03	%Diff	03/04	02/03	%Diff

Ad-Supported Cable	34,377	32,705	+ 5.1	31.7	30.7	+ 3.3	50.7	49.2	+ 3.0

ABC	6,987	6,690	+ 4.4	6.4	6.3	+ 1.6	10.4	10.1	+ 1.0
CBS	9,250	7,906	+17.0	8.5	7.4	+14.9	13.7	11.9	+15.1
NBC	7,563	8,476	–10.8	7.0	7.9	–11.4	11.2	12.8	–12.5
FOX	5,326	4,968	+ 7.2	4.9	4.7	+ 4.3	7.7	7.4	+ 4.1
UPN	2,634	2,434	+ 8.2	2.4	2.3	+ 4.3	3.8	3.5	+ 8.6
WB	2,264	2,228	+ 1.6	2.1	2.1	NC	3.3	3.3	NC
PAX	753	1,054	–28.6	0.7	1.0	–30.0	1.1	1.6	–31.3


4 Bdcst Nets*	27,501	26,477	+ 3.9	25.4	24.8	+ 2.4	40.6	40.0	+ 1.5
Weighted Gross
7 Bdcst Nets**	30,840	29,982	+ 2.9	28.5	28.1	+ 1.4	45.4	45.0	+ 0.9
Weighted Gross

* ABC, CBS, NBC, FOX
** ABC, CBS, NBC, FOX, UPN, WB, PAX

Source: Cabletelevision Advertising Bureau analysis of Nielsen data, 12/1/03-12/7/03 vs. 12/2/02-12/8/02