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Long Term Total TV Household Share Trends

This chart dramatizes the power of cable television and its impact on ABC, CBS, and NBC affiliates.

Cable shares have grown and will continue to grow at the expense of broadcast TV.

Source: NHI Quarterly NTAR. Shares based on sum of all sources (not HUT).

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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.