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Cable Viewing Shares Heat Up In The Summertime

During the summer months, cable's shares have continued to sizzle in spite of broadcast's attempt to grab total share of viewers by airing new reality programming with re-runs.

Cable's considerable gains represent a good opportunity for advertisers to spend more on cable to offset network losses.

Source: NHI Monthly NTAR, Nov.2003 vs. July 2003. Shares based on HUT.

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Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.