Week 15 of the 2002/03 Season (12/30-1/5/03)

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Week 15 of the 2002/03 Season (12/30-1/5/03)

Primetime:

Ad Supported Cable delivered 30.7 million homes and garnered a 28.8 HH rating with a 47.7 share. Cable surpassed the Big 4 by 1.9 share points. Compared to year ago, cable experienced minimal rating declines while Broadcast experienced healthy gains thanks mainly to ABC’s telecasts of the Football playoff games. Broadcast’s (7-net) delivery grew 1.6 million homes from year ago while its rating and share jumped 1.1 and 2.3 points, respectively. Four of the total seven networks experienced share declines this week vs year ago while two remained relatively on par and ABC jumped 3.3 share points to a 16.8.

To date this season, Cable is experiencing minimal gains delivering 29.9 million homes, garnering a 28.0 HH rating, and earning a 46.2 share. Broadcast on the other hand is down across all audience measures significantly. The seven networks have experienced rating and share losses compared to last year’s levels.

Download Primetime Spreadsheet

Total Day:

Ad Supported Cable rose to 19.4 million homes this week, an increase of 696,000 viewers from last year on a Total Day basis. Cable’s ratings increased to an 18.2, up 0.5 points from last year and the share increased 0.6 points to finish at 50.8. Cable’s share was once again greater than that of the Broadcast Networks (4 Net.), with the difference being 12.2 points.

For this season, cable rose to 17.2 million homes, up 662,000 homes from last year. Cable’s rating increased by 0.5 points to end at 16.2 and its share increased to finish at 48.7, an increase of 0.9 points from last year. The broadcast networks continued to experience rating decreases from last year. Ratings were down 0.4 to end at 13.1 and share was down 1.6 points to 39.4.

Download Total Day Spreadsheet

Source: Nielsen Galaxy.

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