CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
Primetime:
Ad Supported Cable surpassed Broadcast’s (7-net) share level once again, delivering 2 share points above Broadcast’s level. In its twelfth week of the Broadcast Season, Ad Supported Cable delivered 31.8 million homes, up 1.7 million from year ago. Cable’s rating jumped 1.3 points from last year to a 29.8. Broadcast on the other hand, experienced losses as household viewership fell 1.0 million homes, rating declined by 1.3 points and the share decreased by 2.8 points compared to year ago. In fact, all of the Broadcast nets experienced viewership losses this week compared to year ago.
To date this season, Cable is experiencing minimal gains delivering 29.8 million homes, garnering a 27.9 HH rating, and earning a 45.5 share. Broadcast on the other hand is down across all audience measures. The seven networks have lost 1.2 million viewers so far and are experiencing rating and share losses compared to last year’s levels.
In Fourth Quarter, Cable is up slightly compared to last year’s levels whereas Broadcast is down this quarter considerably. Broadcast’s share is experiencing a 2.4 point decline, garnering a 56.5. WB is the only network to experience any gains this quarter to date.
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Total Day:
Ad Supported Cable rose to 17.5 million homes this week, an increase of 920,000 viewers from last year on a Total Day basis. Cable’s ratings increased to a 16.4, up 0.6 points from last year and the share increased 1.3 points to finish at 49.4. Cable’s share was once again greater than that of the Broadcast Networks (4 Net.), with the difference being 10.9 points.
Cable, to date, in the fourth quarter, ended with a 48.2 share, 8.4 points above Broadcast’s level. Cable ratings were up 0.5 points to finish at 16.0, and its share increased 1.1 points from last year. The Broadcast Networks have experienced a decline in viewership.
For this season, cable rose to 17.0 million homes, up 648,000 homes from last year. Cable’s rating increased by 0.4 points to end at 15.9 and its share increased to finish at 48.1, an increase of 1.0 point from last year. The broadcast networks continued to experience rating decreases from last year. Ratings were down 0.5 to end at 13.2 and share was down 1.7 points to 39.9.
Download Total Day Spreadsheet
Source: Nielsen Galaxy.
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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.