CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
Primetime:
Ad Supported Cable recorded Primetime audience gains across the board for the first time in the 02/03 TV season. Cable delivered 29.6 million homes, up 922,000 viewers from same period a year ago as its rating and share also experienced gains, both up 0.6 points. Cable’s Prime delivery this week is at its highest level to date for the new season. Broadcast also experienced gains with all audience measures this week as it delivered 1.7 million more homes, rating jumped 1.2 points and the share grew 1.8 points to a 57 share. Among the seven broadcast networks, Fox was the only one to experience gains.
To date this season, Cable is delivering 28.9 million homes, garnering a 27.1 HH rating, and earning a 44.4 share. Broadcast in the other hand, is up 1.1 share points from year ago, earning a 54.5 share for the first five weeks of the new Broadcast Season.
In Fourth Quarter, Cable is down slightly while Broadcast is up 1.5 share points, earning a 55.
Download Primetime Spreadsheet
Total Day:
Ad Supported Cable rose to 17.5 million homes this week, an increase of 1.3 million viewers from last year on a Total Day basis. Cable’s ratings grew to a 16.4, up 1.0 point from last year and the share increased 1.6 points to finish at 48.6. Cable’s share was once again greater than that of the Broadcast Networks (4 Net.), with the difference being 7.7 points.
Cable, to date, in the fourth quarter, ended with a 47.9 share, 7.5 points above Broadcast’s level. Cable ratings remained the same and its share increased, up 0.5 points from last year. The Broadcast Networks have experienced a decline in viewership.
For this season, cable rose to 16.6 million homes, up 248,000 homes from last year. Cable’s rating increased by 0.1 points to end at 15.6 and its share increased to finish at 47.9, an increase of 0.6 points from last year. The broadcast networks continued to experience rating decreases from last year. Ratings were down 0.4 to end at 13.1 and share was down 0.7 points to 40.4.
Download Total Day Spreadsheet
Source: Nielsen Galaxy.
# # #
Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.