CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
Primetime:
Once again, Cable struck the 50 HH share mark for the sixth consecutive week – recording its greatest share EVER, a 55.4. Not only did Cable record its highest HH share to date but also experienced its largest share increase over Broadcast - an astounding 19.8 points above the seven nets combined total. In addition, Cable’s delivery out-performed Broadcast by 10.9 million homes and its household rating outshined the seven nets by 10.2 points. Compared to last year, Cable’s household share jumped up 1.8 points while Broadcast’s declined about 2.0. Six out of the total seven nets experienced declines this week with CBS (-11%) and Fox (-5%) posting vital losses. Also, HBO’s “Sex In The City” managed to boost up premium pay’s share level up 9% this week.
To date this season, Cable is out-performing Broadcast seven nets by 1.5 share points. Cable is delivering 31.1 million homes, garnering a 29.1 HH rating, and earning a 48.4 share. Compared to year ago, cable is experiencing healthy gains whereas Broadcast is down across all audience measures. The seven networks have lost 613,000 viewers to date and are experiencing significant rating and share losses compared to last year’s levels. NBC is the main driver of the share loss partly due to telecast’s of the Olympics last year.
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Total Day:
Ad Supported Cable garnered a 55.0 HH share level this week, an astounding 22.9 points above Broadcast’s Big Four. In addition, Cable delivered 7.6 million more homes and 7.1 more HH rating points than Broadcast’s Big 4 in the 41st week of the 2002-03 season. Compared to year ago, Cable’s share grew almost one point whereas the Big 4 experienced a slight share loss. This decline was driven by CBS’s poor performance as the network share level fell 5% from year ago.
Season to date; Cable is earning 18.0 million homes; 16.9 HH rating points; and a 50.8 HH share level. Cable is outperforming Broadcast by a healthy 12.9 HH share points. Compared to last season, Cable is up 2.1 HH share points while Broadcast is eroding, down 1.7 points. For the season, Broadcast is not faring to well as all of its audience measurements are down from last year’s levels. NBC is leading Broadcast’s erosion.
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Source: Nielsen Galaxy.
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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.