CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
Primetime:
Ad Supported Cable delivered a 55.5 share this 46th week of the 02-03 season, surpassing the 50 share mark every week this summer. Cable outperformed the Broadcast seven nets by a remarkable 11.7 million homes; 10.9 household rating points; and 20.1 share points. Compared to year ago, Cable’s share experienced a 2.4 household share gain whereas Broadcast continued to erode, declining1.7 points. Broadcast’s decline was driven by NBC’s weak performance as the networks’ share declined about 14%.
In Third Quarter to date, Cable is outperforming Broadcast’s seven nets by an astounding 19.4 share points. Cable is delivering 31.7 million homes; 29.7 household rating points; and a 55.4 household share. Compared to year ago, Cable is up 2.1 share points while Broadcast is down 1.3 points to a low 36. Five out of the total seven nets are experiencing share declines to date.
To date this season, Cable is out-performing Broadcast seven nets by a healthy 3.3 share points. Cable is delivering 31.2 million homes, garnering a 29.2 HH rating, and earning a 49.1 share. Compared to year ago, cable is experiencing healthy gains whereas Broadcast is down across all audience measures. The seven networks have lost 586,000 viewers to date and are experiencing significant rating and share losses compared to last year’s levels. NBC is the main driver of share loss partly due to telecast’s of the Olympics last year.
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Total Day:
Ad Supported Cable delivered 18.1 million homes in the 46th week of the 02/03 Season, representing an increase of 1.1 million viewers from last year on a Total Day basis. Cable’s household ratings increased 0.9 points from a year ago to 17.0 and the share increased by 1.2 points to end at 54.0. Cable’s share was once again greater than that of the Broadcast Networks (4 Net.), with the difference being a commanding 20.9 points. The broadcast networks were up slightly in viewership, held steady in ratings and suffered a decline in share.
Cable, to date, in the third quarter, has a strong lead over the broadcast networks. It ended with a 54.0 share, 21.1 points above Broadcast’s level. Ratings were up 0.7 points to finish at 17.0, and share increased 0.9 points from last year. The Broadcast Networks have experienced a slight increase in viewership, ratings have held constant and share has decreased.
For this season, cable rose to 18.1 million homes, up 1.4 million homes from last year. Cable’s ratings increased by 1.1 points to end at 16.9 and its share rose to 51.1, an increase of 2.0 points from last year. The broadcast networks continued to experience declines from last year. It sustained losses across the board, as impressions fell, ratings declined by 0.1 to end at 12.4 and share decreased by 1.6 points to end at 37.4.
Download Total Day Spreadsheet
Source: Nielsen Galaxy.
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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.