CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
Primetime:
Cable delivered a 55.6 share, surpassing the 50 share mark for the 15th consecutive week this 50th week of the 02-03 Broadcast Season and out-delivering the seven nets by an astounding 18.1 share points among households. Cable also continued to outperform the seven nets by 11.4 million homes and 10.2 HH rating points this week. Cable continues to be viewers’ top choice for programming as Cable's share increased 2.4 points from last year and Broadcast's share fell 2.2 points. In fact, all of Broadcast's audience measurements experienced declines this week as five out of the total seven nets experienced erosion with Fox leading the pack due to the absence of “American Idol.”
In Third Quarter to date, Cable is outperforming Broadcast’s seven nets by a remarkable 19.3 share points. Cable is delivering 32 million homes; 30 household rating points; and a 55.5 household share. Compared to year ago, Cable is up 2.3 share points while Broadcast is down 1.5 points to a low 36.2. Five out of the total seven nets are experiencing share declines to date.
As the season winds down with only one more week to go, Cable continues to out-perform the seven nets by a remarkable 4.5 HH share points narrowing the spread between the two mediums by 4 times of last year’s gap. Cable is delivering 31.3 million homes, garnering a 29.4 HH rating, and earning a 49.6 share. Compared to last year’s levels, cable is experiencing healthy gains whereas Broadcast is down across all audience measures. The seven networks have lost 622,000 viewers to date and are experiencing significant rating and share losses compared to last year’s levels. NBC is the main driver of share loss partly due to telecast’s of the Olympics last year.
Download Primetime Spreadsheet
Total Day:
Ad Supported Cable delivered 19.0 million homes in the 50th week of the 02/03 Season, representing an increase of 1.5 million viewers from last year on a Total Day basis. Cable’s household ratings increased 1.1 points from a year ago to 17.5 and the share increased by 1.8 points to end at 53.7. Cable’s share was once again greater than that of the Broadcast Networks (4 Net.), with the difference being a commanding 19.3 points. The broadcast networks were up slightly in impressions but had declines in ratings and share.
Cable, to date, in the third quarter, has a strong lead over the broadcast networks. It ended with a 54.1 share, 20.9 points above Broadcast’s level. Ratings were up 0.8 points to finish at 17.1, and share increased 1.3 points from last year. The Broadcast Networks have experienced a slight increase in viewership, ratings have remained constant and share has declined.
For this season, cable rose to 18.1 million homes, up 1.4 million homes from last year. Cable’s ratings increased by 1.1 points to end at 16.9 and its share rose to 51.3, an increase of 1.9 points from last year. The broadcast networks continued to experience declines from last year. It sustained losses across the board, as impressions fell, ratings declined by 0.2 to end at 12.2 and share decreased by 1.5 points to end at 37.1.
Download Total Day Spreadsheet
Source: Nielsen Galaxy.
# # #
Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.