CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
Primetime:
In the fourth week of the 03-04 Season, viewers cheered on their favorite team in Game One of the World Series as Fox's share soared 75% from year ago. Broadcast's 3.8 household share gain is solely attributed to Fox's telecast of the World Series game as the rest of the networks lost viewers compared to year ago. In addition, Cable held it own as viewership experienced a slight gain this week v. year ago despite the World Series game on Broadcast. With its quality niche programming, Cable managed to deliver 29.4 million homes; 27.2 HH rating points; and a 44.2 share.
As the new 03-04 season continues to unfold - Cable manages to capture 47% of total TV viewing. In fact, the spread between Cable and Broadcast has decreased 33% to only six share points. In addition, Cable has experienced significant gains across all of its audience measurements from year ago –delivering 2.2 million homes; +1.7 HH rating points; and +2.2 HH share points.
Download Primetime Spreadsheet
Total Day:
Ad Supported Cable delivered 17.4 million homes in the 4th week of the 03/04 Season, representing an increase of 500,000 viewers from last year on a Total Day basis. Cable’s household ratings increased 0.3 points from a year ago to 16.1 and the share decreased slightly by 0.3 points to end at 48.3. Cable’s share was once again greater than that of the Broadcast Networks (4 Net.), with the difference being a solid 7.1 points. The broadcast networks were up in impressions, ratings and share. Cable, to date, in the fourth quarter, has a strong lead over the broadcast networks. It ended with a 49.2 share, 9.0 points above Broadcast’s level. Ratings were up 0.9 points to finish at 16.3, and share increased 1.5 points from last year. The Broadcast Networks have experienced a slight increase in viewership and ratings, while share has remained constant.
For this season, cable rose to 17.7 million homes, up 1.3 million homes from last year. Cable’s ratings increased by 0.9 points to end at 16.3 and its share rose to 49.4, an increase of 1.7 points from last year. The broadcast networks experienced an increase in impressions and ratings, while share declined by 0.4 points to end at 39.9.
Download Total Day Spreadsheet
Source: Nielsen Galaxy.
# # #
Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.