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Facts and Figures About the African American Market

POPULATION:
	Census 2000	2003 Update
	34,658,190	36,256,546
AVG.HOUSEHOLD INCOME LEVEL:
	$33,739
BUYING POWER:
	2003	2008
	$687.7 Billion	921.3 Billion (Projected) +34%

AFRICAN-AMERICAN TELEVISION STATS:
Total TV			Cable Plus
Month/Year	AA Based on Total TV HHs		AA Cable Plus Subscribers Based on Total AA TV HHs
	%	AA(000)	%	AA(000)
2001	10.6	10,833,200	75.4%	8,168,233
2002	12.1	12,765,500	75.2%	9,599,656
2003	12.6	13,444,200	77.6%	10,432,699
2004	12.9	13,983,600	78.4%	10,963,142

AFRICAN AMERICAN CABLE PENETRATION BY HOUSEHOLD SET INFORMATION:
Month/Year	Analog Cable	Digital Cable	ADS
2002	44.2%	20.3%	10.4%
2003	41.0%	25.3%	11.8%
2004	38.0%	27.2%	13.7%

AFRICAN-AMERICANS WATCH MORE TELEVISION:
75:4 Household Hours Per Week
43:14 Personal Hours
	Growth	2003	2004
Total Persons Trend	10.8%	43:14	41:13
Women 18+	8.4%	49:41	47:54
Men 18+	11.0%	43:55	42:46
Teens 12-17	12.5%	35:16	30:14
Children 2-11	14.2%	32:48	30:52

Source: Nielsen Media Research; UGA Selig Center

Did You Know?

When African American is used as an adjective (i.e. African-American females, consumers, etc.) it should be hyphenated. When used as a noun, there is no hyphen.

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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.