Sales Achievement Awards

CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200

Sales Achievement Awards

ABOUT THE AWARD:

The awards for Sales Achievement recognize excellence in securing new business or upgrading an existing account through exemplary efforts, strategies and ideas. They honor outstanding presentations, promotions and concepts that have resulted in sales success stories.

Download Sales Achievement Awards Entry Form PDF

SALES ACHIEVEMENT ENTRIES:

Entry form and achievement description must be submitted per entry on 8.5" x 11" paper. Please do not mount your entry on poster board or similar material. When submitting multiple pages,please make sure they are stapled or bound, do not use plastic covers for each page.
Entrants must provide the following information in their achievement description: Client Background, Sales Call details, Sales Tools used, Added Value, Client Results, Account Results, Keys to Success and a client testimonial.
Enclosing Materials – The inclusion of attendant materials, e.g., videotapes, presentation or promotion collateral (one copy only), is permitted and strongly encouraged. If you have a commercial that is being entered in the Creative Commercial Production competition that you would like considered as part of your Sales Achievement entry, you must include an additional dub with your Sales Achievement entry. If you're mailing several entries with several pieces of collateral material, put each Entry Form and its attendant collateral material together. Collateral materials will not be returned. Video must be submitted in Beta SP format. You may enter in multiple categories, if eligible. However, a separate Entry Form must be submitted for each account/promotion. If you are entering the same achievement in two separate categories, you must submit two separate Entry Forms.

CATEGORIES OF ENTRY:

Achievement in Local/Retail Sales
Sales Achievement entries for Local/Retail sales effort represent the best sales endeavor by a single salesperson or team in the securing of new business or upgrading of a present client through extraordinary effort, qualitative/quantitative research, co-op or vendor support, promotion and/or innovative ideas.

This category will honor sales achievements in selling direct to an adve rtiser or selling to an advertising agency for local or retail accounts.

Entries are judged and awards presented based on system subscriber size.
Achievement in Regional/National Spot Sales
This award salutes the accomplishment of an individual or team of two or more salespeople who join forces to land either regional or national spot new accounts, upgrade existing ones or create an outstanding value-added program; or a set of sales achievements.

The use of promotion, innovative ideas, research, co-op/vendor support as well as teamwork will be judged.
Achievement in New Media Sales
This award is given for achievement in selling an advertiser into a cable-enabled new media opportunity (e.g., addressable advertising, VOD, interactive advertising, broadband-enabled rich media). The award is not for the technology, it is for the sale. Please provide a specific case with a specific advertiser. Your entry should include a brief description of the technology but should focus more on how the technology provided a unique marketing solution for your advertiser. Please include details including the size of the budget devoted exclusively to the new medium, the tools you used to drive the sale, and whether this advertiser is also a conventional video advertiser with you.
Achievement in Strategic Positioning of Cable Advertising
Entries should demonstrate the effectiveness of a cable ad sales operation in positioning cable advertising in their market through self-promotion, whether it be a continuous campaign, an event, specific promotion or presentation. Your entry should demonstrate how you used branding to effectively target your ad sales operation to a specific segment of your market, e.g., all home improvement dealers or the entire advertising community.
Corporate Sales Achievement
This award recognizes corporate ad sales achievement at the regional or national level, including promotions or sales contests. The category will honor a member or members of a MSO corporate or regional ad sales operation.

Entries must detail how a specific achievement helped several or all the systems in an MSO in their ad sales efforts.

Only members of corporate MSO and regional division staffs are eligible to enter the Corporate Sales Achievement category.
Political Advertising Achievement
This award recognizes achievement in selling cable advertising to candidates for political office. The award will be judged based on how well cable's unique qualities are positioned against other media. Consideration will also be given to the percentage of total advertising budget cable received. The award can honor either an individual selling effort or that of a team.
Achievement in Cable Advertising Technology
This award recognizes long-term achievement in the development or implementation of a cable advertising technology application. It honors that individual whose work has had a measurable impact on cable ad sales operations. Entries for the award should focus on a specific project or related series of projects the individual has been instrumental in implementing rather than a general body of work.
Achievement in Network Sales Promotion
This award recognizes a local ad sales promotion – either generic or customized for a specific MSO or affiliate. Your entry must demonstrate how this promotion provided key local ad sales opportunities for your affiliates in terms of growing their business, and at the same time achieving the goals of your organization. Only cable networks may enter this category.

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