Creative Commercial Production Awards

CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200

Creative Commercial Production Awards

ABOUT THE AWARD:

The awards for Creative Commercial Production honor excellence in locally-produced cable spots that use an innovative theme or approach to meet a client’s needs. They recognize the best total communications/production values designed and implemented by a local system, interconnect or sales rep firm.

Download Creative Commercial Production Awards Entry Form PDF

CATEGORIES OF ENTRY:

Single Commercial
Produced and presented for a client between 1/1/04-12/31/04 and 60-seconds or less. Entries are judged and awards presented based on system subscriber size.
Multiple Commercial Campaigns
Two or three commercials only with a common theme produced and presented for the same client be tween 1/1/04-12/31/04 (60-seconds or less). PSA or Ad Sales Self-Promotion Campaigns must be submitted in their respective categories and not in Multiple Commercial Campaigns.

NOTE: If more than 3 commercials are entered as a campaign, only the first three spots will be considered.

Long-Form Commercial
A 90-seconds or longer, local system-produced, advertiser-sponsored commercial which specifically promotes an advertiser or group of advertisers and their product(s) and service(s). Your submission should consist of a 3-minute highlight of the long-form commercial. If you enter a long-form commercial exceeding 3 minutes, your entry will be disqualified.
Cable Advertising Ad Sales Self-Promotion
Commercials designed to promote the benefits of cable advertising to prospective clients. You may submit an ad sales self-promotion ampaign in this category, but each spot must be submitted as individual commercials. Cable networks may enter their affiliate spots in this category.

NOTE: Subscriber and/or program promotion spots do not qualify for entry.

Video Publishing (Photoadvertising)
Single or multiple still frame ads or sponsored information piece. All video publishing entries should not exceed 3 minutes in length and must include an audio track.
Public Service Announcement (PSA)
Commercial that identifies a significant public issue and is created to raise awareness, inspire individuals to take action, or save lives. Must be produced by the system for a client and be 60-seconds or less in length.

SPECIAL RECOGNITION:

Any individual named a finalist in the Creative Commercial Production category will receive a highly discounted registration fee for themselves to attend the 2005 CAB Cable Sales Management Conference (travel & hotel not included).

VIDEO RULES:

Format:
- All Creative Commercial Entries should be submitted on BetaSP (please no digi-Beta). Incorrectly formatted tapes, tapes sent without cases or not rewound, will be disqualified.
- All Creative Commercial entries must have color bars and tone at the start of each tape with 5–second separation of black between spots, no slates.

Identification:
- Please label each tape with client name(s), commercial title(s) and spot length(s) in the order they appear on the tape & include the same information on a separate cue sheet.
- When entering a Commercial Campaign, indicate the number of spots submitted and each spot’s running time (e.g., 2 x :30 or 1 x :60 & 2 x :30).
- Packing Sheet: Fill out all contact, credits and billing information on the Entry Form correctly and completely and include with entry.

Multiple Entries:
One videotape may be submitted for multiple Commercial Category video entries.

Exceptions:
If you are entering the same commercial in the Creative category and as a part of a Sales Achievement entry, then you must submit the same commercial on two tapes, one with the Commercial entries and one with the Sales Achievement.

If submitting multiple videotapes, please attach Entry Forms to corresponding tape.
Eligibility for Creative Commercial Entries:
All commercials must have been produced exclusively for cable by a CAB local member/local system/sales representative/interconnect or cable network.

The following types of commercials are not eligible:
- Commercials produced by an advertising agency or an outside producer or production house. (Exception: There is an exception for Ad Sales Promotion entries which may be produced with an outside agency.)
- Tune-in promotions.
- Commercials marketing your cable sys tem to subscribers.
- Scripts: The written script must accompany all Commercial entries. Scripts may be typed on Script Form or on separate sheet(s) stapled to the Entry Form.

PAYMENT & SHIPPING

Include your credit card number on your Entry Form or make your check payable to Cabletelevision Advertising Bureau.

Multiple entries can be paid for with the same check. There is no fee for Local Sales Achievement entries.There is a $50 fee for each commercial entry in the Creative Commercial Production category, (a Multiple Commercial Campaign is considered one entry).

Do not send checks separately from your entry.

For shipping purposes, multiple entries may be combined inside large boxes. Include a manifest list detailing each entry packed in a single box and the total number of boxes in your shipment. Also, indicate the total number of packages in the shipment by labeling each box (1 of 3, and so on) and label the box containing the manifest. Make sure to include the completed Packing Sheet with Creative Commercial Production entries.

NOTE: A manifest list details each entry included in a particular package and the total number of packages in your shipment. Paper clip your payment to the Entry Form or the Packing Sheet.

Ship to:

Cable Advertising Awards c/o CAB
830 Third Avenue, 2nd Floor
New York, NY 10022

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