General Information & Entry Guidelines

CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200

General Information & Entry Guidelines

ELIGIBILITY:

Entrants must be CAB members. Entries must have been produced and presented in final form between January 1, 2004 and December 31, 2004.

ENTRY DEADLINE:

All entries must be received by 5pm EST Friday, February 18, 2005. No extensions or exceptions.

ENTRY FEE:

There is no entry fee for Sales Achievement or Sales Management entries. However, there is a $50 fee for each commercial entry in the Creative Commercial Production category. (A multiple commercial campaign is considered one entry.)

ENTRY GUIDELINES:

1. Each entry consists of:

A completed official Entry Form (please make a clean copy of the form to enter more than once.) Neatness counts – please type or print legibly.
Any relevant entry materials (e.g., videotapes, presentations, promotional collateral).

2. Subscriber Count: the subscriber count you report on the Entry Form should represent the TOTAL size (coverage area) of your operation, regardless of whether the spot aired in only a segment of the market, i.e. interconnects must report their total sub count, even if the spot ran in only one zone.

3. Adhere to category - specific guidelines featured in specific award sections that follow.

4. No entries via fax or E-mail will be accepted.

5. All entries become the property of CAB and may be used at a later date for whatever purpose CAB deems appropriate.

6. Ship to:

Cable Advertising Awards c/o CAB
830 Third Avenue, 2nd Fl.
New York, NY 10022

CONFIRMATION OF RECEIPT:

Enclose a stamped, self-addressed envelope if you would like confirmation that your entry has been processed. No phone confirmations please.

JUDGING:

Creative Commercial Production, Sales Achievement and Sales Management Entries will be judged by panels of leading cable advertising sales management and production executives who will assess entries on the basis of sales strategy, creativity, concept, merchandising and execution.

Evaluation will be made on similar subscriber-size basis. Since each entry is judged against a standard of exellence and not against each other, there may not necessarily be winners in every category.

NOTIFICATION OF FINALISTS:

Finalists will be announced online Friday, Ap ril 22nd on this web site and CAB will notify those individuals that week. No phone calls please.

RECOGNITION:

Finalists will be featured at CAB‘s Cable Sales Management Conference Awards Dinner, May 24, 2005 at the Hyatt Regency Chicago. Winners will be announced at that time. If a finalist cannot attend the awards ceremony, they will be asked to designate someone to accept their award, should they win.

All finalists will receive a certificate in the mail after the Conference. Winners will receive a CAB awards trophy to commemorate their achievement at the Awards Dinner. Additional certificates may be ordered through CAB or contact [email protected] or by calling 212.508.1200.

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