CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
Primetime:
During the 5th week of the 2004/2005 Broadcast Season, Cable captured 45.3% of total TV viewing and was outperformed by the Broadcast 7-nets by 11.0 share points. Compared to last year, Cable’s ratings grew by a solid 0.3 points to end at 28.7.
Ad-Supported Cable’s delivery grew by 703,000 homes. Broadcast experienced gains across all audience measures. This was due in some part to the popular ALCS between the New York Yankees & Boston Red Sox on FOX and Games 1 & 2 of the World Series between the St. Louis Cardinals & Boston Red Sox on the same network.
Week after week Ad-Supported Cable continues to command a 30.8 rating, up 2.4 points from last year. Delivery is averaging 33.8 million homes, a solid increase of 3.0 million from year ago. Ad-Supported Cable continues to command 49.6% of total TV viewing this Fourth Quarter 2004. Broadcast continues to trail as it only captures 47.0% of total TV viewing. Compared to year ago, Cable experienced healthy gains whereas Broadcast levels have fallen considerably.
Ad-supported cable is off to a great start for the 2004/05 Broadcast Season. Delivery is averaging 33.9 million homes, up 3.0 million from last year and ratings have increased 2.4 to end at 30.9. Cable is demanding more than half of total TV viewing to date this season, with Broadcast falling 3.2 share points behind Cable.
Download Primetime Spreadsheet
Total Day:
Ad-Supported Cable delivered 19.1 million homes in the 5th week of the 04/05 Season, representing an increase of 1.4 million viewers from last year on a Total Day basis. Cable’s household ratings were up by 1.0 point from last year to end at 17.4 and the share was up by 1.8 points to end at 50.9. Cable’s share was once again greater than that of the Broadcast Networks (4 Net.), with the difference being a solid 10.3 points. The Broadcast Networks saw an increase in delivery and ratings, and a decrease in share.
Cable, to date, in the fourth quarter, has a very strong lead over the Broadcast Networks. It ended with a 52.5 share, 14.3 points above Broadcast’s level. Ratings increased by 1.3 to end at 17.6, and share increased 3.3 points from last year. The Broadcast Networks have experienced decreases in all audience measures.
For this season, cable rose to 19.3 million homes, up 1.6 million homes from last year. Cable’s ratings increased by 1.3 points to end at 17.6 and its share rose to 52.8, an increase of 3.5 points from last year. The Broadcast Networks experienced losses across all audience measures.
Download Total Day Spreadsheet
Source: Nielsen Galaxy.
# # #
Content © 2004 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.
