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2Q '04 Top 20 New Cable Advertisers

NEW ADVERTISERS ON CABLE

$(000)

     
RANK ADVERTISER 2Q '04
1 COMPUSA INC $5,814.4
2 UNITED HEALTHCARE GROUP $5,684.9
3 BAYER CORP/GLAXOSMITHKLINE PLC $5,104.4
4 BERKELEY PREMIUM NUTRACEUTICALS $5,078.9
5 ELI LILLY & CO/ICOS CORP $4,928.1
6 BALLY TOTAL FITNESS HOLDINGS CORP $4,779.9
7 ELI LILLY & CO $4,726.6
8 CLASSIFIED VENTURES INC $4,544.4
9 BUSH FOR PRESIDENT COMMITTEE $4,349.0
10 UAL CORP $3,893.3
11 BELL & HOWELL CO $3,847.3
12 QUICKEN LOANS INC $3,175.2
13 BOOST MOBILE LLC $3,111.5
14 AGWAY INC $3,082.4
15 MAJESTIC ENTERPRISES INC $2,801.9
16 SENSEO $2,703.0
17 COMPACT POWER SYSTEMS INC $2,505.3
18 EXTENDED STAY AMERICA INC $2,455.8
19 OBESITY RESEARCH INSTITUTE LLC $2,445.5
20 WEBER-STEPHEN PDTS CO $2,426.9
Source: CAB compilation of strADegy data

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