
CABLETELEVISION ADVERTISING BUREAU
830 THIRD AVENUE, NEW YORK, NY 10022 (212) 508-1200
NEW ADVERTISERS ON CABLE $(000) |
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| RANK | ADVERTISER | 2Q '04 |
| 1 | COMPUSA INC | $5,814.4 |
| 2 | UNITED HEALTHCARE GROUP | $5,684.9 |
| 3 | BAYER CORP/GLAXOSMITHKLINE PLC | $5,104.4 |
| 4 | BERKELEY PREMIUM NUTRACEUTICALS | $5,078.9 |
| 5 | ELI LILLY & CO/ICOS CORP | $4,928.1 |
| 6 | BALLY TOTAL FITNESS HOLDINGS CORP | $4,779.9 |
| 7 | ELI LILLY & CO | $4,726.6 |
| 8 | CLASSIFIED VENTURES INC | $4,544.4 |
| 9 | BUSH FOR PRESIDENT COMMITTEE | $4,349.0 |
| 10 | UAL CORP | $3,893.3 |
| 11 | BELL & HOWELL CO | $3,847.3 |
| 12 | QUICKEN LOANS INC | $3,175.2 |
| 13 | BOOST MOBILE LLC | $3,111.5 |
| 14 | AGWAY INC | $3,082.4 |
| 15 | MAJESTIC ENTERPRISES INC | $2,801.9 |
| 16 | SENSEO | $2,703.0 |
| 17 | COMPACT POWER SYSTEMS INC | $2,505.3 |
| 18 | EXTENDED STAY AMERICA INC | $2,455.8 |
| 19 | OBESITY RESEARCH INSTITUTE LLC | $2,445.5 |
| 20 | WEBER-STEPHEN PDTS CO | $2,426.9 |
| Source: CAB compilation of strADegy data | ||
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Content © 2005 by Cabletelevision Advertising Bureau (www.onetvworld.org). Reprinted with Permission.